Sales and Marketing Coordinator

5 months ago

Saskatoon, Canada Biktrix Electric Bikes Full time

Founded in 2013 in Saskatoon, Canada, Biktrix is rapidly becoming one of North America's most innovative and quality-driven electric bike brands. Headquartered in Saskatoon with showrooms in Kelowna and Vancouver, Biktrix designs, and markets high-performance ebikes crafted from the ground up using carefully sourced components.

Led by CEO Roshan Thomas, the company brings over 10 years of ebike industry and engineering experience to producing durable, versatile ebikes suitable for commuting, recreation, and adventure.

Committed to sourcing top components, Biktrix ebikes feature industry-leading motors, batteries, suspensions and other parts matched to specific rider needs and conditions. By using proprietary testing data and rider feedback, Biktrix continuously refines its ebike models and parts selection to optimize real-world performance and reliability.

Biktrix sells direct-to-consumer online and through its showrooms, providing personalized pre and post-purchase support. As part of its expanding North American presence, Biktrix offers free shipping across Canada and to the lower 48 USA states. The company's dedication to versatile, premium ebikes combined with its responsive customer service has earned it a passionate rider community eager to take on their next adventure.

With the global ebike market surging, Biktrix is gearing up through expanded production capacity and strategic partnerships. Its long-term vision focuses on cementing its position as a top North American direct-to-consumer ebike brand renowned for quality, innovation, and service.

**Biktrix Electric Bikes** is looking for a full-time **Sales and Marketing Coordinator** to join our team

**Responsibilities**

**Influencer Relationship Management**
- Identify, reach out, and build relationships with key influencers in the biking and lifestyle sectors.
- Coordinate the sending of bikes for reviews, and track performance metrics.

**Radio Ad Partnership Management**
- Establish and manage partnerships with radio stations.
- Spearhead bikes given for auctions and negotiate airtime for ads.

**Offline Advertising**
- Develop, strategize, and execute offline marketing materials, including but not limited to flyers and paper ads.
- Measure and analyze the impact of offline campaigns.

**Coordination with External Teams**
- Serve as the point of contact for our external paid media marketing team.
- Ensure all marketing efforts are in sync and aligned with the overall brand strategy.

**PR & SEO**
- Assist in public relations efforts, including press releases and media relations.
- Help in executing SEO strategies to improve online visibility.

**Tradeshow and Events Management**
- Coordinate and manage the planning, execution, and follow-up of tradeshows and other promotional events.
- Work closely with vendors and internal teams to ensure effective representation of the brand at events.
- Monitor budgets, schedules, and ROI metrics for events.

**Requirements**:

- Bachelor’s degree in Marketing, Business, or related field.
- 2+ years of experience in marketing or a similar role.
- Strong verbal and written communication skills.
- Experience in relationship building, particularly in the influencer community.
- Familiarity with offline advertising and measuring its effectiveness.
- Basic understanding of SEO and PR best practices.
- Highly organized and able to manage multiple projects simultaneously.

**Preferred Qualifications**
- Experience in the biking industry.
- Proficiency in using marketing software like Shopify, Klaviyo, and Google Analytics.

Physical Demands**:The employee is frequently required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; talk or hear. The employee may occasionally lift or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. **'

**Benefits**:

- Casual dress
- Company events
- Dental care
- Extended health care
- On-site parking
- Paid time off
- Store discount
- Tuition reimbursement

Schedule:

- Monday to Friday
- Weekends as needed

Supplemental pay types:

- Bonus pay

Ability to commute/relocate:

- Saskatoon, SK S7M 2K9: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 2 years (required)

**Language**:

- English (required)

Work Location: In person

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