Digital Media Manager

5 days ago

Vancouver, Canada Atomic Cartoons Full time

Are you a YouTube expert with a proven track record of creating and managing channels that scale, in addition to having experience managing accounts on social media platforms like Instagram, Twitter, LinkedIn and TikTok? Atomic's parent company Thunderbird Entertainment is looking for you. They are hiring a Digital Media Manager to establish branded YouTube channels and lead the direction and creation of content for their various corporate social media platforms.
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Thunderbird Entertainment is one of Canada's largest independent producers of award-winning Kids & Family, Unscripted and Scripted content and includes subsidiaries Atomic Cartoons and Great Pacific Media. We make TV series viewed in more than 190 countries and in 40 languages. Some of our greatest hits include Highway Thru Hell, Kim's Convenience, Reginald the Vampire and Molly of Denali. Headquartered in Vancouver, we also have animation studios in Ottawa and L.A.
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**WHAT YOU WILL DO**:

- In consultation with IP stakeholders, create and execute a YouTube channel strategy for a brand-new children's preschool series, including defining the channel programming strategy, creating and implementing channel content and art (banner, thumbnails templates, profile icon, video watermark) and overseeing general channel optimization and growth and implementation of audience development best-practices.
- Handle general video clip production needs and all day-to-day operations of the channels/platforms.
- Maintain editorial schedule for the channel and post content.
- Monitor YouTube analytics regularly, spotting insights, and modifying content and strategy accordingly.
- Oversee the creation and management of subsequent YouTube channels as required.
- Work with the Director, Marketing & Communications, to develop social media content across multiple platforms, including creating and maintaining an editorial calendar and programming strategies.
- Create and post compelling written and visual content across relevant platforms: Instagram, Twitter, Facebook, LinkedIn and emerging social media platforms where applicable.
- Collaborate and partner with different stakeholders on execution of YouTube and social programming in conjunction with marketing plans and product releases.
- Work closely with the Talent Acquisition Manager and other hiring stakeholders to leverage social media to promote open roles across relevant social media channels.
- Stay up to date on emerging digital trends, platforms and features.
- Research digital marketing opportunities and create actionable plans to both grow and maintain followers for corporate and content-led brands.

**WHAT WE ARE LOOKING FOR**:

- 3+ years of YouTube/digital and social media management experience in a professional setting.
- A deep and current knowledge of the YouTube platform and algorithm.
- Proven experience creating and scaling YouTube channels to profitability.
- An understanding of Facebook, Twitter, Instagram and LinkedIn.
- Solid knowledge of TikTok.
- Proven ability to create visual assets using the Adobe Creative Suite, PowerPoint and video-editing software.
- Strong attention to detail, with a commitment to quality control and editorial standards.
- Excellent communication skills, with a flair for copywriting.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
- High level of professionalism and an ability to work closely with multiple stakeholders across departments and offices.
- Self-motivated, able deliver on tasks and meet deadlines.
- YouTube Certified and expert knowledge of YouTube Kids is an asset.
- A Love of TV, animation, pop culture, and knowledge of the entertainment industry is an asset.
- Must be currently legally eligible to work in Canada.
- BC or Ontario residents are preferred for this role.

**START DATE: TBD**

**INTERESTED?**

Show us what you would like to contribute to Atomic by providing us with relevant examples of your previous work along with your resume and cover letter.
- Atomic Cartoons is an equal opportunity employer and employs personnel without regard to race, ancestry, place of origin, colour, ethnic origin, language, citizenship, creed, religion, gender, sexual orientation, age, marital status, physical and/or mental handicap or financial ability.

While remaining sensitive, fair, and providing equitable treatment for all, Atomic Cartoons works to increase participation and advancement to reflect all personnel - including Women, Indigenous People, Visible Minorities, and Persons with Disabilities, who are all qualified members. Thus, it helps identify and remove barriers that prevent the full participation of members of designated groups in the workplace.

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