Marketing Specialist

6 months ago

Montréal, Canada Keurig Dr Pepper Full time

Job Overview:
**Titre du poste**: Spécialiste Marketing

**Service**: Réseau hors domicile, Marketing (Services de café Van Houtte)

**Statut**: Temps plein

**Superviseur**: Directeur, Stratégie marketing et commerce électronique, SCVH

En tant que membre de notre équipe de marketing et d’activités commerciales, vous serez motivé(e), inspiré(e) et apprécié(e). Faites progresser votre carrière avec nous, et joignez-vous à une culture unique, fière de son intégrité, de son innovation et de sa croissance.

Le Spécialiste marketing soutient la vision et la stratégie commerciale de la division Hors domicile (B2B) en déployant des initiatives marketing à travers le Canada pour le canal des Services de café Van Houtte (SCVH). Ce poste requiert une personne motivée possédant d'excellentes aptitudes de communication écrite et verbale, des compétences exceptionnelles en matière d'organisation et de gestion de projet, et la capacité de s'épanouir et de s'adapter avec le plus haut niveau d'efficacité dans un environnement au rythme rapide sous la responsabilité du Directeur, stratégie marketing et commerce électronique des SCVH.

**RESPONSABILITÉS**
- Développer et présenter des programmes promotionnels trimestriels, des plans d'activation, des campagnes publicitaires et des initiatives de commandite qui répondent à l'évolution des besoins financiers et commerciaux de l’organisation. Assurer une collaboration étroite avec les équipes des ventes des SCVH, les finances, les opérations, les achats, l'approvisionnement et avec les autres partenaires fonctionnels de Keurig Dr Pepper Canada.
- Collaborer activement avec l'équipe marketing pour créer des initiatives traditionnelles et numériques annuelles et à long terme qui maximisent la valeur en s'appuyant sur une solide compréhension des comportements des clients des SCVH et des utilisateurs finaux. Les plans annuels incluent le prix, les promotions (profondeur, fréquence, construction de l'offre), les campagnes de commerce électronique et numériques, la génération de prospects, la réputation de l'entreprise, le parcours client et les stratégies des marques et du système Keurig®.
- Développer des outils de vente appropriés pour soutenir les lancements de produits, les incitatifs au rendement, les activités promotionnelles, etc.
- Diriger le processus de planification d’événements, y compris l'analyse des résultats et du retour sur investissement.
- Suivre et réconcilier efficacement les dépenses marketing dans le respect des budgets.
- Entretenir des relations solides avec les partenaires stratégiques et les agences tierces pour mettre en œuvre les plans commerciaux et accélérer les stratégies de commercialisation réussies.
- Contribuer aux initiatives d'innovation et de durabilité qui intègrent les besoins des clients tout en permettant aux SCVH une trajectoire de croissance des revenus à plus long terme et un leadership solide sur le marché.
- Développer et surveiller des programmes incitatifs qui ont un impact, sont équitables, transparents et mesurables.
- Collaborer avec les groupes Intelligence d'affaires, RGM et Finances pour recueillir des informations marketing et des données de vente afin d'acquérir une compréhension efficace des tendances du marché et des performances de programmes.

**QUALIFICATIONS**
- Baccalauréat en marketing ou en communications
- Trois à cinq ans d'expérience dans un rôle marketing
- Expérience avec des agences de marketing
- Solides compétences en gestion de projet
- Expérience de collaboration interfonctionnelle pour atteindre des objectifs

**COMPÉTENCES**
- Bilingue (parlé et écrit);
- Excellentes aptitudes de communication;
- Extrêmement organisé avec une grande attention aux détails et à la qualité du travail;
- Motivé, dynamique, aimant le travail d'équipe avec la capacité de bien performer dans un environnement en évolution rapide
- Connaissance et maîtrise avancées de MS Office (Word, Excel et PowerPoint) et solides capacités d'utilisation du matériel informatique;
- Compétences analytiques;
- Capacité à gérer plusieurs projets simultanément;
- Haut niveau d'autonomie;

Keurig Dr Pepper Canada est une importante société multinationale de boissons, avec des bureaux partout dans le monde et au Canada. D'un océan à l'autre, Keurig Dr Pepper Canada offre une boisson pour chacun et pour chaque occasion, et ce, pour tous les Canadiens. En raison de la portée mondiale et nationale du rôle pour lequel nous recrutons ci-dessus, ainsi que des besoins interfonctionnels requis pour ce rôle, nous avons déterminé que le français et l'anglais (écrit et parlé) sont requis. De plus, nous avons évalué que la connaissance de l'anglais déjà exigée des autres employés est insuffisante pour l'exécution des tâches nécessitant la connaissance de l'anglais et que le nombre de postes pour lesquels nous exigeons cette conna

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