Content Strategist

4 weeks ago

Toronto, Canada DAC Group Full time

**Leading digital performance marketing agency seeks a Content Strategist**

Do you have the **enthusiasm **to rise to each challenge, the **execution **to drive outrageous performance, the **curiosity **to continually expand your knowledge, and the **courage **to propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance marketing agency like no other.

Great content doesn't just happen. It must be researched, targeted, and measurable—and it must contribute to a wider strategy that delights prospects as they move through their customer journey. As a Content Strategist at DAC, you will be responsible for developing comprehensive content strategies that tackle real-world business challenges and help meet our client’s objectives.

This function will report to the Team Lead, Content Strategy and will be a critical partner to other key members of the strategy and creative team(s).

Sound like your kind of thing? Let's get to the details

**What you get**
- The opportunity to shape the future—yours and ours—at one of the world's most significant performance marketing agencies with offices across the US, Canada, and Europe.
- A diverse, equitable, and inclusive (DEI) environment where you can bring your whole self to work.
- A host of perks and benefits, including flexible hours, hybrid working models, employee assistance, and 20 days off to recharge.

**What we get**
- A capable strategist with 3-5 years of digital marketing experience, exceptional communication and presentation skills, and a strong understanding of website content strategy, the digital content space, and how to bring content strategies to life.
- A polished strategist who is comfortable presenting strategies and work to client stakeholders, prospects, as well as the senior leadership team.
- A tech-minded explainer who understands program measurement and website analytics (e.g., Google or Adobe; certification preferred).
- A critical thinker with a strong understanding of how to take SEO and audience data to build and activate content strategies.
- Somebody who is self-motivated, creative, pragmatic, comfortable working autonomously in a fast-paced environment, and loves to collaborate with specialists across multiple teams and offices.
- Experience working on both B2B and B2C client projects is an asset.

**Responsibilities**
- Perform content audits and inventories of client and competitive digital content assets.
- Leverage consumer insight to map customer journeys and the best way to fulfil and address user needs.
- Integrate user and SEO research to identify content gaps and make strategic recommendations across web, social, information architecture, and other project types.
- Review analytics to continually optimize and improve content experiences on-site.
- Work with cross-functional teams to establish and articulate key messaging and ensure that content is aligned accordingly.
- Work with writers, editors, UX designers, and other creatives to deliver stories that are aligned with business goals and user needs.
- Experience with marketing automation tools (i.e., Hubspot) is an asset.
- Support Team Lead and Director with new business and organic growth opportunities.
- Support the new business and account teams in pitch and presentation material for content strategy mandates.
- Stay ahead of industry trends in digital marketing, and serve as an internal centre of excellence, sharing knowledge and ideas with the broader team.

**What's next?**

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