Marketing Manager

4 months ago

St George, Canada Canadawide Sports Inc Full time

**Role: Marketing Manager
**About the opportunity**

This role is based in St. George, ON, Canada.

**Responsibilities**
- Develop expert knowledge of products in the assigned portfolio, serve as information resource to sales and internal teams.
- Work with Director of Marketing and VP of Sales to develop quarterly and annual Marketing Plans, including development of communication initiatives, sales, marketing programs to achieve company objectives and revenue targets.
- Collaborate with sales to identify opportunities for growth and develop strategies to support key accounts and channels.
- Create promotional materials, including point-of-sale displays, signage, and marketing collateral, to support trade marketing initiatives.
- Oversee all aspects of public relations, including media relations and press releases, to maintain a positive brand image and enhance visibility.
- Plan and execute product launches, coordinating cross-functional teams to ensure seamless execution from concept to launch ensuring the successful rollout of new products.
- Identify and cultivate relationships with key media outlets, influencers, and industry stakeholders to secure press coverage and endorsements.
- Manage ambassador and affiliate programs. Continuously assess and optimize the programs to maximize their effectiveness and track performance.
- Collaborate with the sales team to develop and maintain marketing materials and initiatives that support lead generation and sales enablement efforts.
- Conduct market research and analysis to identify trends, competitive insights, and opportunities for growth in the hockey and racquet sports industry.
- Track and analyze the performance of marketing campaigns and initiatives, using data to inform decision-making and optimize strategies.
- Stay informed about industry trends, best practices, and emerging technologies, and proactively seek out opportunities to innovate and improve our marketing efforts.
- Participate in assigned corporate initiatives as marketing champion to develop cross-functional expertise and optimization (e.g. ecommerce, website, PIM software).

**Qualifications**
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 5+ years of marketing experience..
- Proven experience in marketing management, with a focus on public relations, product launches, and ambassador programs.
- Excellent communication skills, both written and verbal, with the ability to articulate ideas clearly and persuasively.
- Strategic thinker with a creative mindset and the ability to develop and execute innovative marketing strategies that drive results.
- Analytical mindset with the ability to analyze data, identify trends, and make data-driven decisions.
- Excellent communication skills, verbal and written.
- Exceptional copywriting skills with respect to marketing collateral (brochures, website etc.).
- Experience working in a fast-paced, dynamic environment, with the ability to adapt quickly to changing priorities and deadlines.
- Proficiency in marketing automation tools, and analytics platforms is a plus.

**About Canadawide Sports**

Canadawide Sports is a leading sporting goods company with an active portfolio of brands rich in Canadian heritage and authenticity, including HockeyShot, Black Knight, and Road Warrior. In addition to these brands, we own, license and distribute top sporting goods brands to all major and independent retailers in Canada and ecommerce platforms across Canada and the US.

The company’s valuable retail relationships, complemented by its efficient warehouse operations, fulfillment services, and effective marketing capabilities have resulted in becoming the distributor-of-choice for internationally branded products aiming for the best penetration of the unique Canadian marketplace.

As an employee-owned company, every team member at Canadawide Sports has a stake in the company and shares in its success, fostering a collaborative and inclusive work environment where dedication and innovation are celebrated collectively.

**Benefits**
- **Employee Ownership**: Every employee is a stakeholder in our success and will share in the company's growth.
- **Annual Profit Sharing**: We believe in recognizing and rewarding our team's hard work and dedication.
- **Competitive Wage**: We offer a competitive compensation package to attract and retain top talent.
- **Health Benefits**: Enjoy coverage for prescription drugs, dental care, and travel insurance.
- **Employee Assistance Program**: We care about your well-being and provide access to support services.
- **Company Events**: Join us for engaging and fun-filled events that foster a strong team spirit.
- **Casual Dress**: Embrace a relaxed and comfortable work environment that encourages creativity.
- **Employee Discount**:Take advantage of exclusive discounts on our exceptional range of products.

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