Email Marketing and Demand Generation Specialist

7 months ago

Mississauga, Canada BoomerangFX Full time

**Why BoomerangFX?**

BoomerangFX is more than just a SaaS tech company - we are North America’s fastest-growing cloud-based enterprise software and digital marketing company serving the private pay aesthetic medical industry in segments such as dermatology, med spa, plastic surgery, women’s health, cosmetic vision, dental and hair restoration.

Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team of executives from Silicon Valley, digital marketing, fintech and Fortune 100 technology firms. Trusted by a growing community of healthcare professionals across North America, our product is commercialized and delivers the only cloud-based SaaS solution for private healthcare practices that integrates practice management tools, electronic medical records, accounting, data analytics, digital advertising and lead generation in a single user-friendly solution - this unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.

BoomerangFX is expanding rapidly across North America and international markets including Mexico, Australia, and the UK with industry-leading technology that is helping to modernize the inside of private healthcare practices. We are a company that thrives on innovation and out-of-the-box thinking. When you join BFX, you will be collaborating with a diversified and talented group of individuals and dynamic leaders while sharing in attractive compensation, benefits, and stock option programs. We foster a culture of teamwork and continuous learning with a strong commitment to diversity and inclusion.

**Location: Mississauga, Ontario**

**Key Responsibilities**:

- Collaborate with cross-functional teams to gather content and ensure consistency in messaging.

**2. Segment and Target Audience**:

- Analyze customer data to segment and target audiences effectively.

**3. Lead Nurturing**:

- Develop and optimize lead nurturing workflows to move leads through the sales funnel.
- Monitor and analyze campaign performance, adjusting strategies to optimize results.

**4. Collaborate on Content Creation**:

- Ensure alignment with overall marketing and brand strategies.

**5. B2B and B2C Demand Generation**:

- Implement demand generation strategies for both B2B and B2C markets.
- Collaborate with sales teams to understand target personas and tailor campaigns accordingly.
- Grow the Database size and ensure the data quality is maintained

**6. Analyze and Report**:

- Provide regular reports and insights to the marketing team for continuous improvement.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Proficient in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a fast-paced environment.

**Benefits**:

- Competitive salary and performance-based incentives.
- Comprehensive health and dental benefits.
- Opportunities for professional growth and development.
- A dynamic and inclusive work culture.

**Most importantly, you share our values.**
- You roll up your sleeves
- You are agile
- You are resilient
- You never stop learning
- You want to be part of a global success story

**Job Types**: Permanent, Full-time

**Salary**: $44,574.33-$60,000.00 per year

Schedule:

- Monday to Friday

**Education**:

- Secondary School (preferred)

Ability to Commute:

- Mississauga, ON L5N 7J7 (required)

Ability to Relocate:

- Mississauga, ON L5N 7J7: Relocate before starting work (required)

Work Location: In person

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