Communications and Events Strategist

1 month ago

Waterloo, Canada Wilfrid Laurier University Full time

**Date**:Jun 15, 2023

**Location**: Waterloo, CA

**Company**:Wilfrid Laurier University

**Department**: Office of the President

**Job Type**: Continuing

**Full-time/Part-time**: Full Time (>=1249 hrs/year)

**Campus**: Waterloo

**Reports to**:Director, Communications and Strategic Initiatives

**Employee Group**: CPAG

**Application Deadline**:June 29th, 2023

**Requisition ID**:6384

Wilfrid Laurier University is a leading multi-campus university that excels at educating with purpose. Through its exceptional employees, students, researchers, leaders, and educators, Laurier has built a reputation as a world-class institution known for its rich student experience, academic excellence, and global impact. With a commitment to Indigenization and commitment to equity, diversity, inclusion, Laurier’s thriving community has a place for everyone.

Laurier has more than 19,000 students and 2,100 faculty and staff across campuses in Waterloo and Brantford, as well locations in Kitchener and Milton. The university is committed to providing an inclusive workplace, a flexible work policy and employing a workforce that is reflective of local and national demographics. Our locations are situated on the traditional territories of the Neutral, Anishnawbe, and Haudenosaunee peoples. We recognize the unique heritages of Indigenous peoples and support their intentions to preserve and express their distinctive Indigenous cultures, histories, and knowledge through academic programming and co-curricular activities. Laurier’s Centre for Indigegogy is one example of how Laurier honours Indigenous knowledge.

**Position Summary**

Reporting to the Director, Communications and Strategic Initiatives, the _Communications and Events Officer _will be a versatile contributor to the Office of the President and Vice-chancellor. The Communications and Events Officer will be responsible for developing and executing marketing activities, and preparing and maintaining a dashboard to track presidential and strategic communications activities, coordinating sponsorship and event opportunities, and more.

The Communications and Events Officer will support the overall presidential communications strategy and will work on strategic communications initiatives with highly confidential and sensitive matters involving the Office of the President and Cabinet, including labour relations and staffing matters. The position includes responsibilities for reviewing/preparing responses to sensitive correspondence; writing key messages, public statements, and news releases; assisting with the development of issues management and crisis communications plans; information gathering and research; assisting the social media function; media and social media monitoring and reporting; and working with senior leadership, the Board of Governors, Senate, faculty and colleagues across the university. The position will also be responsible for executing the communications strategy in support of the institutional strategic plan, to foster internal engagement with strategic priorities.

The position will also provide support to internal events, including assisting with senior leadership retreats, Convocation and presidential engagement activities such as Town Halls.

**Accountabilities**

**Event Planning**
- Works in collaboration with the Director, Communications and Strategic Initiatives, to establish event, sponsorship and partnership opportunities for the president
- Provides protocol, planning, coordination and onsite support for high profile events
- Acts as liaison with communications, events and marketing colleagues across the institution
- Plans and executes strategic institutional events to activate presidential and institutional priorities, internally and externally
- Supports execution of community events on campus and works collaboratively with internal stakeholders (integrated communications, media relations, alumni relations etc.) and external stakeholders (industry, colleague PSE institutions, not for profit organizations, etc.)
- Works with vendors, suppliers and other external service providers to support events
- Responsible for maintaining a presidential event distribution list for all events
- Responsible for distributing invitations and tracking engagement metrics related to events

**Marketing and Communications**
- Responsible for monitoring social media and other post-secondary institutions as they relate to the institution and post-secondary sector
- Plays an active role in communication planning and strategy around the institutional strategic plan, the president’s communications, and executive leadership communications
- Works closely with the communications officer in the office of the provost and vice-president: academic to develop long-term communications objectives and goals that further strategic priorities of the university
- Provides communications support to confidential issues including matters related to personnel, labour relatio

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