Marketing Strategist

2 months ago

Waterloo, Canada Sun Life Full time

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

**About the role**:
We’re looking for a Marketing Strategist reporting into the Marketing Manager in one of the Client Experience Office (CXO) pods. In this role, you’ll work with work with a dynamic team to take on exciting initiatives that answer the challenge: "How can we better engage and nudge our Clients in taking action to reach their financial and wellness goals”. Together, we’ll build the Client engagement strategies that will keep Sun Life ahead of the curve, support the individual life insurance business. This is a wonderful opportunity to gain a deeper understanding of digital marketing and harness your strategic and executional expertise.

**What will you do?**
- Translate business asks into marketing strategies. Design Client engagement strategies to solve business problems or achieve business objectives. Socialize the strategies with stakeholders and Subject Matter Experts to solicit feedback
- Create a Client journey map by identifying key moments of truths and Client needs
- Develop clear, relevant marketing content by collaborating with Copywriters and Designers while ensuring adherence to Sun Life brand guidelines. Manage requests for approval working with Compliance / Legal.
- Publish content using the Web Experience Management (WEM) system, which requires knowledge of HTML and CSS.
- Work with Data leads and Data analysts to create impactful target segments for campaigns, understanding Client profiles and selecting relevant criteria. Implement A/B tests for learnings where applicable. Report on campaign results with a strong focus on insights and action plans.
- Build and manage strong relationships with our business partners and stakeholders
- Contribute to ideation / brainstorming in an effort to build innovative marketing solutions.

**What do you need to succeed?**
- Minimum 3 - 5 years in a Marketing Specialist or Marketing Coordinator role
- Experience with marketing and digital data analytics with the ability to distill meaningful insights and use them to solve problems
- Strong owners’ mindset and bias for action; proactively utilize resources to deliver results
- Ability to lead cross functional projects and handle multiple priorities on time with excellence
- Communications skills (verbal and written) to effectively deliver complex information or ideas; ability to develop strong relationships

**Preferred Skills**:

- Proficient HTML and CSS editing skills are preferred
- Experience in Adobe Campaign Manager is preferred
- Experience working with an agile team
- Client-centric mindset; Ability to prioritize Client’s needs
- Experience in progressive copywriting and editing, especially for digital tactics

**What's in it for you?**
- Being a member of the Sun Life family, a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives
- A friendly, collaborative, and inclusive culture
- The opportunity to move along a variety of career paths with amazing networking potential
- An environment of continuous learning and improvement
- Access to our Global Learning Centre, available 24/7 for your learning needs
- Wellness programs that support the three pillars of your health - mental, physical and financial

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

**Salary Range**:
53,300/53 300 - 86,300/86 300

**Job Category**:
Marketing

**Posting End Date**:
06/02/2023

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