Jr Content Coordinator

3 weeks ago

Waterloo ON, Canada Essentialhr Full time

Are you fiercely creative and know how to get people talking? Are you driven to craft solutions and tell stories in unique and out-of-the-box ways?

At Durrell Communications we pursue excellence in being the voice of our clients, and we are looking for our newest creative team member If you are a collaborative and meticulous individual with a passion for execution who is driven to optimize our clients’ position in print and online, then we encourage you to apply

How you will make a difference

Reporting to the Manager, Public Affairs and Communication Strategy, the Digital Marketing Coordinator is the support system of the Media and Marketing teams. Your research provides the tools, knowledge and resources for the team to make the best possible decisions for our clients. You will work as part of the creative team by contributing to the overall concept and creation of content.

Please note that this is a 4 month contract from May 2024 – August 2024.

What you will be doing

Content Creation:

Execute the client's digital marketing strategy in collaboration with the Strategist by:

  • Online engagement in communities and social platforms
  • Creating content and design for blogs, newsletters, social platforms and online marketing materials
  • Producing advertising copy, presentation kits, print and web graphics, templates, newsletters, interviews, articles, and web content
  • Managing email list strategies for clients by developing marketing content that includes the delivery timing, creative layouts, tailored messages and subject lines
  • Supporting on multiple clients with graphic design and video creation
  • Developing social media graphics, videos and document design in collaboration with client teams, working from creative briefs, brainstorming or content calendars
  • Proofread, edit, and write a variety of materials, ensuring alignment with the message and maintaining the brand voice to produce the desired reactions in the audience
  • Complete search engine optimization tasks, including keyword research, on-page website optimization, link building and other off-page optimizations to optimize a client's web exposure
  • Assist with clients' reputation management by monitoring the internet for positive and negative comments on its brand, products and services. Highlight and bring attention to positive comments and information, as well as troubleshoot and resolve negative information and comments

Research:

  • Conduct research for Strategists such as white papers, media lists and checks on questionable details
  • Stay current and maintain a library of industry news and reference materials for client work
  • Stay current on copyright and plagiarism legislation and regulations

Metrics & Analytics:

  • Monitor and track the success efforts of strategies by pulling social statistics
  • Collaborate with Strategist to ensure desired results of produced materials
  • Produce weekly, monthly and quarterly and annual reports as needed on marketing strategies, statistics and results

Project Management:

  • Collaborate with the Strategists and Manager of Strategic Communication to ensure project timelines are met
  • Track all hours worked by client and project

Skills for success

  • Working knowledge of communication principles and practices.
  • Detailed eye for graphic design
  • Ability to create materials in a range of styles and voice
  • Ability to take constructive criticism
  • Ability to write copy for SEO purposes
  • Superb writing, content development and editing skills including proper spelling, grammar and punctuation
  • Ability to follow through and complete overlapping assignments on time

What we require

  • Currently enrolled in a University program and working towards a Bachelor's degree in Public Relations, English, Journalism, Marketing, Design, Communication or another related field

Why Durrell Communications?

As a full-service public relations agency, we work with our clients to promote their brand in print and online.

Durrell Communications gives you the opportunity to grow your career alongside our talented team of communication specialists, marketing strategists, media strategists and public relations professionals developing global media campaigns and arranging memorable events.

Refine your craft alongside the best in the industry and within an engaging and community-focused workplace.

Accommodations

Accommodations are available on request for candidates taking part in the selection process. If you require a specific accommodation, please let us know.

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