Marketing Manager

2 weeks ago


Halifax, Canada Fundmetric Full time

**A special note from Mark Hobbs, CEO and Rachel Crosbie, VP Strategy and Operations**:
**Marketing Manager at Fundmetric**

Fundmetric is a data generation ecosystem, designed to help nonprofits transform their fundraising. Our AI-powered platform uses machine learning to predict donor behavior and identify future leadership opportunities, driving more frequent and higher donations.

We work with organizations across the nonprofit sector, focusing on educational institutions, hospitals & health providers and general non-profit. The iteration of our platform is driven by our clients.

**Objectives of this Role**
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

**Daily and Monthly Responsibilities**
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

**Skills and Qualifications**
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools

**Preferred Qualifications**
- Proficiency with online marketing and social media strategy
- Proficiency with direct response marketing
- Willingness and ability to travel
- Established press and media contacts

**To Apply**:
**Salary**: $50,000.00-$70,000.00 per year



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