Product Marketing Manager

5 months ago

Markham, Canada IBM Full time

Introduction
**At IBM, work is more than a job - it's a calling**: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities
Introduction
Product Marketing at IBM is at the intersection of marketing, product management, sales, and business partner engagement.
In this role, you will be embedded with the software product team, working to articulate the point of view and messaging for a new IBM product line. You’ll help the team accelerate organic growth of this key PLG product line by engaging our customers with value-driven messaging that speaks to their business challenges.

We are seeking a product marketing champion to create differentiated messaging that meets our buyers and users where they are. You’ll help us drive growth against our north star metric - in addition to metrics like new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win/loss rate, analyst ranking, and social influence. You will be part of the product team within IBM’s Automation business unit and a key stakeholder in driving the future of IBM’s Software Networking business and PLG offerings. You’ll also work closely with colleagues on the marketing team to incorporate product messaging into demand generation campaigns, business partner outreach efforts, sales enablement, and marketing collateral.

Required Technical and Professional Expertise
5+ Years Product Marketing Experience

Preferred Technical and Professional Expertise
Experience working with Software networking products and/or services and specific knowledge of authoritative DNS a plus. Experience with SaaS or PLG offerings. Knowledge of IBM's Automation portfolio.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

Location StatementMust have the ability to work in Canada without sponsorship.

This role will involve working with technology that is covered by Export Regulations sanctions. If you are a Foreign National from any of the following US sanctioned countries (Cuba, Iran, North Korea, Syria, and the Crimea, Luhansk, Donetsk, Kherson, and Zaporizhia regions of Ukraine) on a work permit, you are not eligible for employment in this position.

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