Social Media and Growth Lead
3 weeks ago
**About the Role****:
**Responsibilities**:
- Design and implement social media strategy to align with business goals
- Interact with and grow a community while executing marketing initiatives to increase brand awareness
- Define most important KPI's
- Monitor user engagement and suggest content optimization
- Write, copy and create content - whether memes, Twitter teasers, threads, competitions, announcements, etc.
- Transform long media and research content into digestible, shareable social media content
- Strategic planning & tactical hands-on execution with social channels including Twitter, YouTube, Instagram, TikTok, Discord, and others as necessary
- Prepare social media briefing materials, including key messages, analytics, past learnings, and recommendations
- Communicate with leading industry professionals and top engagers to create a strong network
- Collaborate with marketing/product development team to create content aligned with company branding and expectations
**Requirements**:
- Post-Secondary Education in Marketing, Communications or related discipline
- 3+ years of social media marketing experience
- Proven ability to build and grow large social media communities
- Ability to develop the right voice for each social media platform
- Experience developing social media strategies
- Strong written and verbal communication skills
- Self-starter with the ability to work independently and produce results under pressure
- Basic knowledge regarding web3 and blockchain (Advanced knowledge preferred)
- Experience in Discord Server management
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