Social Media Lead
3 weeks ago
It's fun to work in a company where people truly BELIEVE in what they're doing
- We're committed to bringing passion and customer focus to the business._
Social Media Lead
Full-time Permanent
- Reporting to Manager, Content and Social Media_
Harry Rosen Inc.
Central Office (77 Bloor St. West), Toronto, Ontario
Hybrid (WFH/Central Office)
As a leading clothing retailer of finer menswear based in Toronto and operating in major centres across Canada, an exciting and challenging opportunity exists for a Full Time Social Media Lead position within the Marketing Department.
Reporting to the Manager Content & Social Media, the Social Media Lead will oversee the multi cross-functional social media strategy (organic) on time and budget to increase engagement on Harry Rosen’s social media accounts & growth in new followers, while building Harry Rosen’s brand credibility and engaging its community. This role is responsible for conceptualizing and social-led content and managing both internal and external collaborators.
**Responsibilities**:
- Create new strategic thinking across the board and optimize performance across all social media activations.
- Adopt Editorial content from web and newsletters for use on relevant social media channels (Instagram, TikTok, Facebook, Pinterest, et. al.)
- Collaborate closely with other departments to ensure consistency and build productive relationships within Harry Rosen, paid media, merchandising, web publishing, etc.
- Lead evaluation, monitoring and reporting of social media platforms, while partnering with the analytics teams.
- Produce live posts and content from store events and activations.
- Look after content creation (iPhone, camera) and editing (with programs like Photoshop) for Instagram and TikTok.
- Collaborate with influencer/partner team to identify talent, products and campaign moments.
- Support the growth of social channels with a focus on engagement and accessibility through daily social media campaigns and activities
- Stay current in social media and digital marketing trends; continuing to educate wider teams on innovations, creative strategy, and maintain digital leadership within the industry
- Create and enforce social publishing and engagement best practices
- Oversee content development for daily posts across all channels. (excluding WeChat, Red & Weibo)
- Manage work back, program flow and implementation with both internal and external teams ensuring all program deliverables are met on brand and on time
- Oversee marketing briefs for all social media marketing programs ensuring accuracy with timing, targeting as well as lead all approvals for programs
Requirements/Qualifications:
- Interest and knowledge of fashion (particularly menswear) social media, popular culture, digital trends and retail
- Diploma or Degree in Marketing, Fashion Communication, Business, or another relevant field
- Minimum of 4+ years of proven related work experience - specifically in social media marketing
- Proficiency in the Microsoft Office Suite (Word, Excel, PowerPoint), experience with social media platforms and tools
- In-depth knowledge of social media and emerging channels
- Experience in content creation
- Excellent communication skills, both oral and written (Bilingualism an asset)
- Bachelor’s degree in a related field
- Strong interpersonal skills; who is autonomous but works well with others, who can both lead and contribute when needed
- Experienced multi-tasker, able to be flexible and adapt in a face-paced environment
- Highly service-oriented with exceptional organizational and follow up skills
- Experience in retail, an asset
Our Commitment to our Associates:
We are in the business of building long-term relationships with our clients and associates alike. It is no secret that Harry Rosen enjoys a very low rate of turnover, relative to our competitors. Our associates choose to stay and build long-term careers with our company because we recognize, promote and reward exceptional talent with:
World Class Environment
- A modern, tech focused and very professional work environment
- Superior computer-based and face-to-face training opportunities
Benefits & Rewards Programs
- Hybrid Work Environment
- Competitive Total Compensation & Comprehensive benefits package
- Generous discounts and clothing offerings
- 3-weeks Paid vacation per year, for all full-time active associates
- Flexible Health Benefits Plan
- Pension Plan
- Group RRSP
- Continuing Education Reimbursement
- Service Anniversary Recognition
- Collaborative Team Environment
We thank you for your interest in this opportunity.
- If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us_
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