Digital Marketing Coordinator

6 months ago

Toronto, Canada Thomson Rogers Full time

Thomson Rogers is currently seeking a creative Digital Marketing Coordinator.

**About Us**:
Thomson Rogers started professional practice in 1935 in Toronto, in what was then a two-person litigation law firm. Now, with nearly 90 years of experience, the firm has evolved into one of the largest personal injury law firms in Ontario and a leader, as well, in family law litigation, class action work, and land use litigation.

**Overview**:
**Key Responsibilities**:

- Support the Director of Marketing by implementing strategic plans
- Collaborate with the Marketing Coordinator
- Create/maintain content for the firm’s website, work with third-party vendors to update the website, and oversee the chat function and forms
- Report website glitches to developer and maintain its functionality
- Ensure developer follows mobile design best practices
- Support and drive digital marketing initiatives - SEO analysis
- Review, evaluate, and report on analytics and monitor results of digital marketing efforts
- Create, generate, research and implement digital marketing campaigns and opportunities that meet strategic objectives
- Manage and maintain website of affiliate Personal Injury organization and Trauma Resource Directory
- Develop and prepare all graphic design for print and digital, including but not limited to ads, banners, social media posts, business cards, profile cards, conference posters, website graphics, PowerPoint presentations, etc.
- Produce and edit photos and videos
- Maintain and create brand guidelines
- Attend conferences and some in-person and virtual events
- Manage Google business profiles, individual lawyer Google profiles, Google ads and review analytics
- Work closely with third party vendors
- Perform other duties as required

**Education/Experience**:

- 3+ years of digital/graphic design experience in a professional services environment, preferably a law firm
- Proficient in Adobe Creative Suite - Photoshop, Illustrator, InDesign, and Adobe Express - and Microsoft Office (Nice to have: Premier Pro)
- Website design/management experience
- Google AdWords and Google Analytics
- Working knowledge of all social media platforms
- Knowledge of html/css coding, video editing an asset
- Possesses excellent digital and design marketing understanding, online research capabilities and experience with marketing systems
- Experience using CRM system, an asset
- Proven ability to provide creative marketing solutions upon receiving a project brief
- Bachelor’s degree in graphic design, marketing, communications, or other related field

**Skills/Abilities**:

- Creative individual
- Highly motivated with ability to handle multiple projects and shifting priorities
- Thrive in a fast-paced, deadline-driven environment
- Ability to collaborate successfully within a professional organization
- Works well independently and within a team
- Self-starter and leader with accomplished critical thinking skills
- Ability to handle sensitive matters and maintain confidentiality
- Flexibility to adjust hours and work the hours necessary to meet operating and business needs

**Administrative Matters**:

- Competitive salary
- Paid time off
- Employer paid benefit coverage
- First three months of employment is full-time in the office, post three months probation, three days in the office

**How to apply**:
If you are looking for a new employment challenge and would like to join one of Canada’s leading law firms, please reply in confidence to:
**Lina Ginevra**

390 Bay Street, Suite 3100
Toronto, ON
M5H 1W2

**Thomson Rogers**
Practising in Toronto since 1935

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