Google Ad Specialist

4 weeks ago

Cambridge, Canada 401 Auto Full time

At the 401 Group of Companies, we want to focus on not who you are, but who you CAN be We strive to hire exceptional employees who see themselves as _trailblazers, trendsetters, creators, do-ers, catalysts, go-getters, and influential leade_rs in all aspects of who they aspire to be daily.

**Location: 2200 Eagle Street North, Cambridge, ON**
- _No ability to work from home or remotely_

**Hours: Monday - Friday**

**Compensation: $60,000 per year plus multiple monthly bonus opportunities**

We are seeking to add a strategic, creative Google Ad Specialist to our growing team This individual will work closely with our Director of Client Acquisition to ensure quality leads are flowing in 24/7 to support our business needs. We are keen to find someone who is passionate about analytics, enjoys making positive business impacts and will help us continue to diversify our lead generation strategies.

**What You Will Be Doing**:

- Build campaigns and manage lead generation marketing platforms (ie: Google, Facebook, TikTok, etc.) to transform contacts into customers for life
- Create rich and meaningful content that attracts our target audience
- Fulfill the lead pipeline to deliver quality leads to the Sales Teams
- Drive inbound leads from our websites for our Sales Teams
- Split test landing pages and multi step lead capture forms
- Design ad creatives and high converting landing page layouts
- Measure, review and speak to the effectiveness of lead generation on a consistent basis
- Work with the marketing team to create and deliver multi-channel programs that drive new revenue and accelerate the sales pipeline
- Support maximizing ROI and budget tracking
- Conduct market research activities to boost qualified leads
- Provide campaign performance recommendations and provide solutions to increase conversions
- Escalate concerns around ad’s being removed, not working properly and/or producing leads as expected
- Other duties as assigned

**What You Bring to the Table**:

- 2-5 years of previous lead generation marketing experience
- Previous automotive lead generation experience is a considerable asset
- Previous experience of lead generation on alternative social media platforms like TikTok, Snap Chat and native platforms like Taboola are considered an asset
- Exceptional understanding of content and conversion strategies
- Strong understanding of marketing at different stages of the lifecycle and buyer journey and the connection between demand generation and revenue growth in a automotive sales quota driven environment
- Tech-savvy and proficient in MS Word, Excel, PowerPoint and CRM’s
- Ad and landing page copywriting is an asset
- Excellent communication skills - interpersonal, verbal and written
- Strong attention to detail and proactiveness
- Results oriented, ability to multi-task and handle positive pressure
- A valid G Driver’s License and acceptable driving record
- Willingness to be flexible with after hours follow up and monitoring

**So **why work for us?**
- The 401 Group of Companies is privately owned and 100% Canadian
- 20+ State-of-the-art facilities including a "google like" call centre and an 80,000 sq ft. centralized service "Hub"
- A high energy, fast paced and fun work environment with various initiatives and rewards
- Individual and team-oriented coaching, mentoring, and training
- Opportunities for career path planning, growth, and advancement from within
- Health & wellness benefit enrolment opportunities
- Employee referral bonus opportunities
- Employee pricing on parts, service and at the Blackshop Restaurant and Wine Bar
- A corporate swag e-site for employees exclusively
- Perkopolis enrolment
- On-site Parking

The 401 Group of Companies, is proud to be recognized as one of Canada's fastest growing Elite Business Management Groups offering a full line of automotive, recreational vehicle, powersport and marine products and service. Our headquarters is located in the thriving city of Cambridge, Ontario. Our brands include but aren't limited to Kia, Mitsubishi, Volkswagen, Hyundai, Yamaha, 401 Auto Financing, CampMart and Grand River Boats.

If you have a growth mindset like us, we'd love to see your resume and have a conversation. The opportunities at the 401 Group of Companies are endless

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