Product Marketer

2 weeks ago

Vancouver, Canada Salus Technologies Inc Full time

**Who's SALUS?**

**About SALUS**

SALUS is a well-funded, VC-backed startup with a vibrant culture, a robust North American customer base, and an exceptional retention rate. Positioned for rapid growth in 2023, we're seeking an experienced Product Marketer to drive our North American metro strategy. We champion diversity and actively seek talent from varied backgrounds to enrich our team and reflect our diverse client base.

**Role Overview**

Reporting to the VP of Marketing in Vancouver, the Product Marketer will serve as a dynamic bridge between product development, marketing, and sales. You'll lead messaging, positioning, and branding efforts, defining our product's market presence and influencing demand and usage through strategic market research and innovative marketing programs.

**What You'll Do**

**Strategy**:

- Develop and execute a product marketing strategy to elevate our solutions in the market.
- Champion product insights to shape the overall marketing strategy and advocate our product suite's value proposition.

**Customer Insights**:

- Build detailed personas and deeply understand our markets to drive informed sales and marketing activities.

**Competitive Analysis**:

- Create and maintain a competitor comparison matrix, using insights to inform new product development, pricing, and marketing strategies.

**Messaging and GTM**:

- Craft product positioning and messaging leveraging customer research, driving go-to-market strategies aligned with sales and marketing teams.

**Product Enablement**:

- Communicate new feature releases' vision and benefits to the team, developing sales tools to enhance the sales process.

**What You Bring to The Table**
- 3+ years of product marketing experience with market-facing roles.
- Proficiency in productivity, collaboration, and CRM tools like Slack and Salesforce.
- Strong presentation skills and excellent written communication.
- Proven ROI-tracking abilities and exceptional people management skills.
- Bachelor’s degree in business, marketing, or equivalent experience.

**Core Competencies**
- Ability to translate technical concepts into compelling, customer-focused communications.
- Strong writing skills for sales and marketing content.
- Proficiency in analytics to derive actionable insights.
- Connecting marketing activities to business objectives.
- Exceptional organizational and multitasking skills.
- Results-oriented, data-savvy, with high-quality standards.
- Strong interpersonal and influencing skills for collaborative teamwork.

**Diversity and Inclusivity**

SALUS fosters diversity and equality in the workplace. We welcome applicants from all backgrounds, embracing unique perspectives to innovate and cater to our diverse client base.

We encourage those meeting most requirements to apply. At SALUS, we value passion, skills, and potential. Your distinctive talent could be an invaluable addition to our team and contribute to our mission's success.

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