Manager, Product Marketing

3 weeks ago

Vancouver, British Columbia, Canada 2K Full time
Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K's portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA 2K, renowned BioShock, Borderlands, Mafia, Sid Meier's Civilization and XCOM brands; popular WWE 2K and WWE SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work We encourage ALL applicants to explore our global positions, even if they don't meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply

What We Need

The Product Marketing Manager will lead global marketing efforts as part of a team bringing premium quality free-to-play mobile titles to market.

The ideal candidate has a strong focus on delivering and executing innovative marketing strategies, mastering and analyzing key performance indicators to deliver on business goals, and leading communications and prioritization among a diverse set of cross-functional teams.

If you thrive in an entrepreneurial and dynamic environment where you have every opportunity to make a meaningful impact on product and business growth, this is the job for you

What You Will Do

Marketing Campaign Strategy and Execution

  • Lead marketing plan development and execution across paid, earned, shared, and owned channels supporting worldwide launches, content updates, and in-game promotions.
  • Work closely with our Product team to understand the development roadmap, identify key selling points, and provide recommendations for marketing plans and support.
  • Collaborate with Product, Data Science, UA, Partnerships, and Communication teams to deliver fully integrated marketing plans supporting the growth of the Mobile Sports portfolio.
  • Drive the development of new promotional programs and help identify marketing best practices within and outside of the gaming industry to effectively promote our products.
  • Conduct competitive marketing analyses to provide sound marketing recommendations

Creative Positioning and Asset Development

  • Define positioning, messaging, audience strategy, and supporting assets throughout the product's lifecycle across all channels and campaigns.
  • Own the development of all marketing-related content created in partnerships with internal and external creative resources -- test, learn, and iterate to improve creative performance.
  • Collaborate with internal stakeholders to drive hypotheses and innovative media tactics that push the business forward.

KPI Development and Mastery

  • Identify, understand, and master key performance indicators of business goal success.
  • Lead consistent funnel testing efforts to improve user acquisition efforts: A/B test creative, audience, channel, etc.
  • Monitor budgets and performance across all campaigns and report on campaign performance to key stakeholders.
  • Collaborate with Data Science and Product teams to measure the effectiveness of marketing campaigns and formulate recommendations to help drive long-term strategic planning.
What Will Make You a Great Fit
  • 5+ years of product marketing experience with at least 2 years of marketing mobile free-to-play titles.
  • Marketing & strategic analysis skills with an ability to map an understanding of business drivers.
  • Ability to take ownership and responsibility for projects.
  • Anticipates problems and then guides the teams as necessary.
  • Rally partners and cross-functional teams to strive to achieve the desired business goals.
  • Strong understanding of the full marketing mix.
  • Ability to learn new markets/tech/trends quickly and adjust to changes in market dynamics and fast-paced landscapes.
  • Innovative mindset and approach to try new things
Bonus Points
  • Passionate about Gaming and Sports.
  • Familiar with 2K IPs, including NBA and WWE among others.
  • Experience working with developers and licensors.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use accounts.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use accounts.

The pay range for this position in California at the start of employment is expected to be between $105,000 and $135,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

#LI-Hybrid

  • Product Marketing Manager

    2 weeks ago

    Vancouver, British Columbia, Canada Ag Jobs Canada Full time

    TELUS Agriculture & Consumer Goods is a great place to work. You can see it in our team members. The diversity of the team and their unique contributions set us apart from the competition. Our success is based as much on our future friendly team as the innovative technology solutions we offer.Our team members include people like you - enthusiastic,...

  • Product Marketing Manager

    2 months ago

    Vancouver, British Columbia, Canada Ag Jobs Canada Full time

    TELUS Agriculture & Consumer Goods is a great place to work. You can see it in our team members. The diversity of the team and their unique contributions set us apart from the competition. Our success is based as much on our future friendly team as the innovative technology solutions we offer.Our team members include people like you - enthusiastic,...

  • Product Marketing Manager/Director

    2 weeks ago

    Vancouver, British Columbia, Canada EightSix Network Inc Full time

    Do you enjoy bringing understanding of buyers and market into an organization? Are you great at optimizing how a company markets and sells to clients? Would you love to talk to and listen to the market all day long? Do you always show passion as a product evangelist? Looking to make a statement in your career? Join Comm100 as our Product Marketing Manager /...

  • Product Marketing Manager/Director

    2 weeks ago

    Vancouver, British Columbia, Canada EightSix Network Inc Full time

    Do you enjoy bringing understanding of buyers and market into an organization? Are you great at optimizing how a company markets and sells to clients? Would you love to talk to and listen to the market all day long? Do you always show passion as a product evangelist? Looking to make a statement in your career? Join Comm100 as our Product Marketing Manager /...

  • Product Marketing Manager, Prime Canada

    3 weeks ago

    Vancouver, British Columbia, Canada Amazon Full time

    DESCRIPTIONLooking for an opportunity to move fast and make a big impact? Amazon Prime's members are at the heart of Amazon's tremendous growth, and at the core of its success are products we are building to convert customers to be lifelong Prime members, to help them enjoy their benefits, and to increase their engagement with Amazon.The Canada Prime team...

  • Marketing Manager

    1 week ago

    Vancouver, British Columbia, Canada VoPay Full time

    About VoPay International Inc.VoPay's Fintech-as-a-Service platform allows any business to embed financial services and payment capabilities into their existing applications, products or services through a single and scalable API. Our Integrated technology enables product managers and developers the flexibility and speed to build cutting-edge financial...

  • Director of Product Marketing

    2 months ago

    Vancouver, British Columbia, Canada Expeto Nextworking Full time

    Expeto was founded on a simple, yet compelling principle - enable meaningful IoT outcomes by transforming traditional mobile network complexity into IT simplicity. Expeto integrates mobile networks and IoT applications onto a single platform specifically designed for enterprise use cases and is sold as a service leveraging modern cloud and edge computing...

  • Product Manager

    2 months ago

    Vancouver, British Columbia, Canada Reimagined Parking Full time

    Reimagined Parking is North America's leading provider of parking services. We specialize in combining physical parking services with seamless digital interactions, enhancing convenience, efficiency, and customer satisfaction.As a Product Manager specializing in digital experience within the parking industry, you will play a crucial role in driving the...

  • Product Manager

    2 weeks ago

    Vancouver, British Columbia, Canada Randstad Canada Full time

    Are you an experienced Product Manager in search of your next contract opportunity? Our high-profile client is seeking to hire a Product Manager to join their talented team on a 6-month contract with a strong probability of extension. Apply for this amazing opportunity if this sounds like a good fit for youAdvantagesWhat's in it for youAs a Product Manager...

  • Marketing Technology Manager

    3 weeks ago

    Vancouver, British Columbia, Canada RBDS Rubbish Boys Disposal Service Inc. Full time

    The Marketing Technology Manager is key to take our customer strategy and customer experience to the next level by driving adoption, optimization, integration and efficiencies in our Marketing technology. This role will collaborate with multiple stakeholders in the organization to ensure that our technology supports our growth plan for all of our customer...

  • Marketing Technology Manager

    2 weeks ago

    Vancouver, British Columbia, Canada RBDS Rubbish Boys Disposal Service Inc. Full time

    The Marketing Technology Manager is key to take our customer strategy and customer experience to the next level by driving adoption, optimization, integration and efficiencies in our Marketing technology. This role will collaborate with multiple stakeholders in the organization to ensure that our technology supports our growth plan for all of our customer...

  • Lead Product Manager

    2 weeks ago

    Vancouver, British Columbia, Canada Electronic Arts Full time

    We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.About the Organization: EA SPORTS is one of the most iconic brands in...

  • Lead Product Manager

    2 weeks ago

    Vancouver, British Columbia, Canada Electronic Arts Full time

    We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.About the Organization: EA SPORTS is one of the most iconic brands in...

  • Senior Product Manager

    2 weeks ago

    Vancouver, British Columbia, Canada Microsoft Canada Full time

    OverviewIt's hard to understate the importance of Frontline Workers (FLWs) to the world economy and to our society. From Healthcare professionals to Retail store associates, FLWs make up 2B+ of the global workforce but are currently underserved by technology. Frontline communications play a major role in enabling FLW productivity. We on the Microsoft Teams...

  • Senior Product Manager

    1 month ago

    Vancouver, British Columbia, Canada Microsoft Canada Full time

    OverviewIt's hard to understate the importance of Frontline Workers (FLWs) to the world economy and to our society. From Healthcare professionals to Retail store associates, FLWs make up 2B+ of the global workforce but are currently underserved by technology. Frontline communications play a major role in enabling FLW productivity. We on the Microsoft Teams...

  • Senior Product Manager, Games

    2 weeks ago

    Vancouver, British Columbia, Canada Rivalry Full time

    Reporting to: Senior Manager, Product Seniority: SeniorTL/DR:As a Senior Product Manager you will guide and drive strategies for our growing Games team. You will work closely with our cross-functional team of programmers, artists, and designers to realize innovative new casino game prototypes as a part of our Rushlane universe. Coordinating with other...

  • Senior Product Manager, Games

    4 weeks ago

    Vancouver, British Columbia, Canada Rivalry Full time

    Reporting to: Senior Manager, Product Seniority: SeniorTL/DR:As a Senior Product Manager you will guide and drive strategies for our growing Games team. You will work closely with our cross-functional team of programmers, artists, and designers to realize innovative new casino game prototypes as a part of our Rushlane universe. Coordinating with other...

  • Product Manager

    3 days ago

    Greater Vancouver, British Columbia, British Columbia, Canada Sunia Full time

    Sunia Technology Inc. is an industry leading technology company specializing in AI technology for handwriting, hand-drawing, as well as image and video processing on mobile and portable devices. We are seeking a talented, creative and team orientated Product Manager to participate in the design and development of Sunia's products.ResponsibilitiesDefine...

  • Insurance Product Development Manager

    2 weeks ago

    Vancouver, British Columbia, Canada Axis Insurance Managers Inc Full time

    Salary: 90-110KAxis Insurance Managers Inc. dares to be Elite. We strive to be the best in our industry, helping people protect what matters most to them. We innovate. We collaborate. We push ourselves, and one another, to be more than we were the day before. To work with us means approaching each day with a passion for what you do, knowing that you make a...

  • Insurance Product Development Manager

    1 month ago

    Vancouver, British Columbia, Canada Axis Insurance Managers Inc Full time

    Salary: 90-110KAxis Insurance Managers Inc. dares to be Elite. We strive to be the best in our industry, helping people protect what matters most to them. We innovate. We collaborate. We push ourselves, and one another, to be more than we were the day before. To work with us means approaching each day with a passion for what you do, knowing that you make a...