Director of Product Marketing

1 month ago

Vancouver, Canada Expeto Nextworking Full time

Expeto was founded on a simple, yet compelling principle - enable meaningful IoT outcomes by transforming traditional mobile network complexity into IT simplicity. Expeto integrates mobile networks and IoT applications onto a single platform specifically designed for enterprise use cases and is sold as a service leveraging modern cloud and edge computing resources. Expeto believes that harnessing data from connected devices around the world will unlock insights that shape business strategy, create new revenue opportunities, and help companies make better, more informed decisions to ensure a sustainable future.

Our people come first because it is their commitment and passion which makes the difference in everything we do. Expeto is a growing distributed team with a culture of collaborative communication focused on the end-to-end customer experience. At Expeto, you will find talented people with a passion to create a highly differentiated, world-class solution through our unerring focus on platform innovation and meaningful outcomes for our customers and partners.

The Position

We are looking for an experienced product marketing leader to drive our go-to-market, messaging, positioning, and channel marketingstrategy for the Expeto Platform.

As Director of Product Marketing, you will be responsible for developing and integrating the positioning and messaging for GTM solutions targeted at enterprise customers and channel partners. In this hands-on, high-impact role, you will define ways to communicate use cases effectively to the targeted market, and you will produce the content necessary for sales, channel partners, investors, and market influencers to drive awareness and generate new opportunities.

This position reports to the COO and has no direct reports at this time.

Key Areas of Responsibility

  • Create impactful content that makes Expeto’s product and value propositions clear to internal and external constituents.
  • Build content and programs to support our channel partners in selling the Expeto Platform.
  • Collaborate with the sales team to understand messaging effectiveness and improve content based on their feedback.
  • Work with the product team to understand product features, benefits, and roadmap to accurately portray our solution to the market.
  • Interview customers to understand how they perceive Expeto and use our product to improve the customer experience, generate case studies, and refine our messaging.
  • Recruit and manage contractors within the budget to help with content creation and channel support.
  • Responsible for content for website, presentations, collateral, press releases, and social media.

Position Requirements

  • Bachelor’s degree in Marketing, Business, or a technical field with 7+ years of experience in B2B software product marketing.
  • Demonstrable experience in orchestrating a wide range of marketing initiatives - from strategic planning to messaging to go-to-market implementation.
  • Proven track record of creating clear and impactful content.
  • Passion for creating an excellent customer experience across all touchpoints.
  • Excellent written and verbal communication skills.
  • Strong collaboration skills with demonstrated ability to partner with diverse stakeholders.
  • Spokesperson experience and track record of working with press and analysts.
  • Self-starter, leads, and facilitates management of details needed to accomplish tasks; simultaneous management of several programs and initiatives.
  • Networking, telecommunications, or enterprise platform experience.

Please keep in mind that this job description is not intended to be a complete list of all duties and responsibilities associated with the position; tasks may change as deemed necessary.

How We Work

#WorkAnywhere
We believe in finding talent in all the right places, we let you work where you like — and gather often to collaborate and support the people and teams we believe will make all the difference as we realize our vision together.

#Challenge
Expeto offers roles to help develop, deliver, and drive customer outcomes with some of the most compelling technology trends in the market today. 5G. Edge Computing. Industry 4.0. Come learn more about what we are doing, who we partner with, and see where you can help us make a difference.

#Total Rewards

We are still small, but we think big when it comes to our people. Our guiding principle puts Expeto team members first – and in turn, this generates the differentiated innovation and customer success that will make a difference.

To this end, we provide a robust package of health, vision, and dental benefits in addition to holidays and various supplemental tools to help you get the most out of your Expeto experience.



#Equity
All members of the Expeto team participate in our equity program. We want you to be an owner with a vested interest in the success of our company through the resources and outcomes we help generate for our customers.

#Balance
We believe the best time for each of our team members resides in the time we spend with our family, friends, and interests outside of work. So, expect your work to be challenging, but also know we expect you to dedicate time outside of work to keep vigilant on the things that matter – health, balance, mindfulness, and your community.

Expeto is an Equal Employment Opportunity Employer and does not discriminate on the basis of gender, gender identification, age, race, color, religion, national origin, sexual orientation, genetic information, mental or physical disability, marital status, uniformed services status, or any other state or federally protected classifications.

Should you require accommodation in any aspect of our selection process, please contact our recruitment team at .


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