Digital Media Manager

2 weeks ago

Toronto, Canada PC Financial Full time

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

**Location**:
500 Lakeshore Blvd. West, Toronto, Ontario, M5V 2V9

When you hire great people, great things can happen.

PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.

Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.

Why This Role is Important:
The focus of this role centers around ownership of the performance of all paid digital channels. Reporting to the Director of Marketing - PC Services, you will influence the current strategy and help to define and prioritize the program evolution roadmap to primarily support digital acceleration. Channel, targeting, creative and data strategy, combined with platform know-how, will help us to continue to evolve toward meeting customers in their moments and reinforcing our position in the market.

What You’ll Do:

- Be an owner Champion the paid media vision for our businesses. Constantly look for ways to improve. Test, learn, and share data-driven insights that lead to new opportunities.
- Guide the overall PC Services paid media acquisition strategy to achieve sales targets, by optimizing channel performance plans using analysis and historical results.
- Own, build and optimize paid prospecting programs on platforms like Google and Facebook to align to go-to-market strategies and support critical opportunity moments along the customer journey.
- Be the prime for our 3rd party media partners to plan and implement our paid media plans. Bring recommendations for new in-platform opportunities that can help us grow.
- Work closely with our internal teams to improve opportunities with first party data.
- Build and present paid digital sales reports and deliverables with specific recommendations to increase return on ad spend across all lines of business.

What You Bring:

- Post-secondary education in Marketing or Business
- Ideally, proficient within both Google and Facebook platforms, with accompanied certifications.
- 3-5 years’ experience working on performance marketing programs
- Ability to identify, diagnose and develop solutions for problems and issues that arise in projects and programs
- Eagerness to learn, grow and roll up your sleeves to bring plans to life
- Ability to manage, prioritize and deliver/complete multiple tasks, projects and assignments effectively
- A strategic and creative approach with proven experience in assessing and drawing insights from business data, research studies, and campaign analytics to optimize performance and execute on innovative opportunities
- Strong understanding of the complexities of the digital landscape and how to optimize emerging digital marketing trends and tactics
- Demonstrated leadership capabilities with ability to partner effectively with leaders and stakeholders

Number of Openings:
1
- PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our _
- organization. Accommodation_
- is available upon request for applicants and colleagues with disabilities._

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct - it reinforces what our customers and stakeholders expect of us.

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