Social Media Creator and Influencer Manager

3 months ago

Toronto, Canada StickerYou Full time

StickerYou is a leading global e-commerce company for custom die-cut products such as stickers, labels, decals, temporary tattoos, and more. Our proprietary platform infuses automation technology and creativity to empower anyone to make the best custom products in any size, shape, and quantity. Business and consumers can make their marketing, packaging, décor, or personal expression professional grade. We believe in the enormous power of customization. We are a smart, creative, and passionate group dedicated to growing the most talented and engaging people in Toronto, Canada.** We proudly make custom products locally for the global market by utilizing software and advanced digital manufacturing.** We make **what matters** stick

**The Role**

We’re looking for a performance-oriented TikTok and social content superstar to become our new Social Media Creator and Influencer Manager and bring StickerYou’s short video presence to a world-class level. Reporting to the Senior Director of Marketing, you will be responsible for leading and delivering content creation across StickerYou’s social channels and building relationships with relevant content creator networks. You are passionate and adept at video content creation, social media culture, building brand awareness, and forging relationships with your fellow content creators/influencers

You will leverage your expertise both in video content creation, meme culture, and relationship building to create entertaining video content that elevates StickerYou’s presence in the market and ultimately attracts new customers to the brand. You will play the main role in crafting social video content for TikTok, Reals, Shorts, Stories, and beyond while using your influence to encourage other digital creators to do the same. Prioritizing impact over perfection, you know what great short video content looks like, love to experiment, and have the ability to seamlessly cater content to different audiences, personas, and mediums.

Ideally, you have previous experience working as a content creator/influencer manager, either in a personal or corporate capacity. for a discretionary consumer product. Experience with influencer management platforms (Grin, Impact, Creator IQ, Tagger, etc.), and negotiating payments with influencers/creators is also a plus. You are outgoing, have a love for the camera, and are comfortable being a highly visible ambassador for the brand.

We're looking for someone who will bring a focus on excellence and tangible results to the table that will augment StickerYou’s growth at an important time in our company's evolution. Oh, and you have to have a passion for stickers

**Responsibilities**:

- Create short video content plans for StickerYou and our creator network.
- Plan, create, edit, and schedule entertaining short video content across TikTok, Reals, Shorts, and beyond.
- Monitor, respond, and manage user comments across StickerYou social video properties.
- Craft and edit compelling copy, including but not limited to social posts, landing pages, ads, and more.
- Report on the performance of your content/campaigns and how they are delivering business success.
- Stay abreast of the latest social trends, and engage StickerYou in the conversation where appropriate.
- Work with our marketing, product, and design teams to develop demand generation strategies based on search volume data, competitiveness, and relevance to StickerYou's brand and business goals.
- Provide copywriting and editing as needed to support a variety of content goals.
- Support team with other marketing needs upon request.
- Other tasks and assignments as required.

**Requirements**:

- 2-5 years of experience in social video content creation.
- First-hand experience as a video creator/presenter on TikTok and other platforms either in a personal or professional capacity with the proven ability to impact brand awareness and sales
- Strong social video creation and editing skills.
- Prior experience building relationships and managing other content creators.
- Strong Analytical skills to track campaign performance and impact.
- Strong writing, editing, and proofreading skills
- Ability to make good judgments regarding brand fit and engagement
- Authorized to live and work in Canada.

**Key Competencies**:

- A drive to create and workshop ideas into entertaining video content.
- Ability to work independently and as part of a team.
- Proactive, organized, and collaborative.
- Outgoing, high-energy, comfortable in the social spotlight, good vibes.
- Confident, with a strong ability to build relationships with others.

**What Success Looks Like**:

- You can demonstrate how the introduction, distribution and optimization of your video content initiatives results in driving engagement, entertainment, brand awareness, and love for StickerYou. Ultimately your efforts demonstrate a strong ability to bring in new customers to the brand.
- You can significantly grow and assert StickerY

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