Product Marketing Manager

2 weeks ago

Vancouver, Canada Diligent Corporation Full time

**About Us**

Diligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization's GRC practices so they can make better decisions, faster. No matter the challenge.

At Diligent, you are an agent of positive change. You are joining a team of passionate, smart, creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. Be a part of a global community on a mission to make a real impact.

**Position Overview**:
This is a cross-functional role working with our Commercial teams across marketing, sales and customer success. Product marketing connects our product strategy to the tactics needed to drive success in sales and marketing, ultimately delivering business impact by growing account-based revenue. This role reports into to the Director, Marketing and will be instrumental in driving growth across whitespace and account expansion.

As a core part of the EMEA marketing team, this role is responsible for driving the Global GoTo Market strategy, aligning with our Center of Excellence product marketing teams, sales enablement, product and sales teams to establish a "better together" selling motion. Additionally, this role will be empowered to lead integrated marketing campaign strategies by designing and orchestrating local content development, content localization and insight-driven messaging.

Our Product Marketing function is quickly evolving and we are seeking a Senior Product Marketing Manager to lead our go-to-market efforts to drive awareness and adoption of The Company's GRC platform of solutions. This includes positioning and messaging, product launches, market research, sales enablement and other initiatives that push our brand and business forward. If you are someone who loves data and loves making the sophisticated simple, as well as a deep technical aptitude, this is the role for you.

This is a high-impact, strategic role and you'll be part of a team that values excellence and initiative, and cares about results. Your work will have an immediate and meaningful impact, and you will be supported along your career journey to take chances and grow into the professional you desire to be.

**Key Responsibilities**
- Collaborate on the GoTo Market strategy for our entities product, in close collaboration with marketing, sales and customer success.
- Provide a wide range of foundational insights including market analysis/TAM, ICPs, personas, customer journey mapping, competitive analysis, VoC etc
- Equip sales, customer success, and the broader marketing team with consistent and compelling messaging that drive adoption of our solutions and bring voice of market and customer to life.
- Build effective, targeted content, sales collateral, and sales enablement tools to accelerate sales and help customers find valuable use cases
- Design multi-channel campaigns through targeted digital, content, event, and web marketing efforts, creating a platform for Field Marketing and Sales Development to produce campaigns and amplify messaging to achieve revenue and customer engagement targets.
- Supported by global initiatives, enable sellers with training, tools, assets and experiences that drive pipeline and revenue.
- Create and implement annual and quarterly marketing plans that identify market opportunities, articulate core messaging and compelling content that will drive leads and opportunities for sales teams.
- Lead the development and execution of cross-functional go-to-market (GTM) strategies for our GRC platform of solutions to drive new opportunities, product growth and adoption.
- Play a pivotal role in developing compelling positioning + messaging for our GRC platform.
- Collaborate with Marketing, Sales, Product, Enablement and other cross-functional teams to champion and execute market research, sales + marketing enablement, positioning and buyer persona initiatives.
- Work with the Product Strategy team to define, monitor and evolve Diligents competitive, analyst and industry position to accelerate our product development and innovation.
- Define success criteria and measure the impact of Product Marketing efforts.
- Interpret + leverage data insights to validate GTM strategies, positioning + messaging, product growth and drive continual improvements. Use customer, partner and market intelligence to deliver meaningful insights and identify new market opportunities
- serving as a key voice of the market/customer to our Product and Engineering teams.
- Define market problem and value prop to detail Product-Market fit for current product capabilities for to establish GTM strategy for global new customer acquisition or customer expansion opportunities.
- Define strategies for pricing and packaging your product to align with Land/

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