Global Product Marketing Manager

2 months ago

Vancouver, Canada Motorola Solutions Full time

Company Overview
At Motorola Solutions, we believe that everything starts with safety.Its the constant that empowers people to confidently move forward. It can fill a flight or sell out a stadium. It can care for a patient or graduate a class.

As a global leader in public safety and enterprise security, we create and connect the technologies that help to keep people safe where they live, learn, work and play. Our integrated technology ecosystem unifies critical communications, video security and access control, and command center software, enabling collaboration in more powerful ways.

At Motorola Solutions, were ushering in a new era in public safety and security. Bring your passion, potential and talents to a career that matters.

Prsentation de l39;entreprise

Chez Motorola Solutions, nous croyons que tout commence par la scurit. C39;est la constante qui permet aux gens d39;avancer en toute confiance. Elle peut remplir un vol ou vendre un stade. Elle peut permettre de s39;occuper d39;un patient ou d39;obtenir son diplme.

En tant que leader mondial de la scurit publique et de la scurit des entreprises, nous crons et connectons les technologies qui aident assurer la scurit des personnes l o elles vivent, apprennent, travaillent et se divertissent. Notre cosystme technologique intgr unifie les communications critiques, la scurit vido et le contrle d39;accs, ainsi que les logiciels de centre de commande, permettant une collaboration plus puissante.

Chez Motorola Solutions, nous inaugurons une nouvelle re en matire de scurit publique. Apportez votre passion, votre potentiel et vos talents une carrire qui compte.

Department Overview The Global Video Security & Access Control VS&A Marketing Team is responsible for developing and executing all strategic marketing and product marketing programs across the globe to drive product awareness, demand generation and sales enablement. The team oversees all global product marketing strategy for the fixed video, mobile video and analytics portfolio, develops messaging and go to market strategy for the VS&A business, creates and drives marketing programs and campaigns aimed to generate leads and build brand awareness among target audiences, including system integrators, endusers and consultants. The Global VS&A Marketing team oversees all aspects of elevating and driving growth for Avigilon, Pelco, IndigoVision, and Openpath businesses as a part of the broader Motorola Solutions ecosystem.
**Job Description**:
Motorola Solutions is looking for an experienced product marketing manager to manage a portfolio of products, drive creative storytelling of our solutions, and integrate messaging into the organization39;s overall objectives for the Global VS&A department. This individual will craft and implement product marketing content focused on promoting and building brand awareness and generating quantifiable demand and increasing MROI.

The Global Product Marketing Manager is a highvisibility role that works closely with global sales, product management and marketing leadership teams to create an effective communication strategy to support and grow the enterprise and public safety footprint within the Motorola Solutions VS&A business. This manager will serve as a product marketing expert, working closely with key stakeholders to identify marketing campaign goals, coordinate all deliverables, and measure results. This individual should also bring exceptional project management and effective communication skills, ensuring all stakeholders are working together to deliver highquality content. Communicates and lives by marketing guidelines and brand voice ensuring that marketing and sales enablement tools are shared across the corporation.

The Global Product Marketing Manager will be responsible, but not limited to, the following

Together with the product management team, educate and effectively communicate technical product features and capabilities to internal and external partners.

Create engaging and informative content for customers and endusers about the value and benefits of our products through presentations, brochures, sales sheets, videos, website copy, case studies, whitepapers, and social media posts.

Support the development of integrated marketing campaigns and management of tactics promoting products across different digital channels webinars, industry engagements, and ebooks.

Lead product marketing launch activities coordination, authoring, reviews, approvals and launch publishing activities for key areas of focus and responsibility.

Conduct thorough research on competitors and perform market research to develop a deeper understanding of our target customers, key industries, and buyer personas.

Develop content for our website and measure and optimize interest around our products. Ensure content is optimized for search engines.

Contribute to our social media channels and ensure product information is fully represented and part of a customer journey.

Colla

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