Marketing Analyst

4 days ago

Greater Montreal Area, Canada Playground Full time

**Marketing Analyst**

Playground is currently seeking an experienced and diligent **_Marketing Analyst _** to join our dynamic and growing marketing team (on-site). Reporting to the Marketing Manager, he/she will be curious by nature and have strong analytical and reporting skills.

If you thrive in a fast-paced, ever-changing environment and are focused on building a rewarding career with a well-established and rapidly growing organization, this could be the ideal opportunity for you

**_Schedule: Monday to Friday (standard office hours)_**

The Marketing Analyst will be tasked with performing and presenting complex analyses and reporting on marketing promotions and campaigns. S/he will provide in-depth analysis and key insights for each department based on performance and a competitive review while maintaining the confidentiality of sensitive information. The role will provide a high level of support to senior management by ensuring marketing strategies and database marketing goals are achieved through timely and accurate analytics and reporting.

**Responsibilities**:

- Responsible for the ongoing development and maintenance of advanced analyses and models, including but not limited to the areas of marketing promotions, player database performance, player development, entertainment and financial reporting and analysis
- Lead and develop pro formas and post-mortems for all Playground property promotions and events
- Prepare and execute matrices and ad-hoc analyses as needed to support marketing campaign executions
- Forecast impact of Playground’s programs and promotions to the property’s P&L
- Analyze database reports for player reinvestment, player profitability, identify trends and makes recommendations
- Supports the Marketing department in strategic reviews and other operational/departmental meetings as necessary
- Coordinate with leadership team on long-term strategic planning
- Establish and follow best practices and policies for the gathering, manipulation and presentation of standardized reports and analytics
- Proactively identifies issues and concerns to management
- Performs other duties as assigned

**Qualifications**:

- Work or educational experience conducting detailed statistical or data analysis is required
- Excellent computer skills
- Proficiency in Excel, Word, PowerPoint and BI Tools such Tableau and/or Cognos
- Knowledge of SQL and Python ( _an important asset_)
- General understanding of lifecycle marketing and the gaming customer journey
- Strong presentation skills
- Availability to work on-site, no remote access available
- Excellent organizational skills and attention to detail
- Strong analytical and problem-solving skills

Playground est actuellement à la recherche d'un **_analyste marketing _** expérimenté et diligent pour rejoindre notre

équipe marketing dynamique et en pleine croissance (sur site). Relevant du directeur du marketing, cette personne sera de nature curieuse et possédera de solides compétences en matière d'analyse et de production de rapports.

Si vous vous épanouissez dans un environnement dynamique et en constante évolution et que vous souhaitez bâtir une carrière enrichissante au sein d'une organisation bien établie et en pleine croissance, ce poste pourrait être l'occasion idéale pour vous

**_Horaire: Lundi au vendredi (heures de bureau standard)_**

L'analyste marketing sera chargé d'effectuer et de présenter des analyses complexes et des rapports sur les promotions et les campagnes de marketing. Il/elle fournira des analyses approfondies et des informations clés pour chaque département sur la base des performances et d'un examen de la concurrence tout en maintenant la confidentialité des informations sensibles. Le rôle consistera à fournir un niveau élevé de soutien à la direction générale en veillant à ce que les stratégies de marketing et les objectifs de marketing de base de données soient atteints grâce à des analyses et des rapports précis et opportuns.

**Responsabilités**:

- Responsable du développement et de la maintenance continus d'analyses et de modèles avancés, y compris, mais sans s'y limiter, dans les domaines des promotions marketing, des performances de la base de données des joueurs, du développement des joueurs, du divertissement et des rapports et analyses financiers.
- Diriger et développer des pro formas et des post-mortems pour toutes les promotions et tous les

événements de la propriété Playground.
- Préparer et exécuter des matrices et des analyses ad hoc, selon les besoins, pour soutenir l'exécution des campagnes de marketing.
- Prévoir l'impact des programmes et des promotions de Playground sur le compte de résultat de la propriété.
- Analyser en profondeur les efforts de marketing numérique et par courriel, y compris le coût par clic et le coût par conversion/acquisition.
- Analyser les rapports de la base de données pour le réinvestissement des joueurs, la re

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