Marketing Science Senior Analyst

7 days ago

Greater Toronto Area, Canada PHD Full time

Summary


Marketing Science is responsible for guiding the insights and analytics practice for PHD’s highest profile clients. We work closely with agency partners to shape the strategic direction of our clients through data driven insights, audience / advanced analytics, and performance driven measurement.


What will your day look like

Marketing Science encompasses a wide array of functions but, in general lines, we use data to provide our clients’ Marketing teams a significant competitive advantage within their industries. More specifically, in this role you will:


  • Develop insights through direct analysis of data that can be sourced from:
  • Media reports from digital channels (cost, impressions, clicks, revenue, etc.)
  • Syndicated data (such as Environics, ComScore, Nielsen, etc.)
  • Client proprietary data sets
  • Your own research
  • Communicate with clients about media strategy, measurement, competitive analysis, A/B testing, modelling requirements and results, etc.
  • Design and maintain data visualization solutions for our clients
  • Help defining what needs to be measured within our clients’ media activity (Measurement Framework)
  • Contribute to writing documents that explain our clients’ businesses, challenges, and opportunities for internal consumption (Client Business Overview)
  • Co-author documents that outline test-and-learn opportunities that can work to benefit our clients (Learning Agenda)
  • Lead or contribute to the development of models such as media mix models (MMM), revenue forecasting, customer segmentation, etc.
  • Identify opportunities for new model designing/implementation
  • Work with Strategy teams to identify and develop project-based initiatives
  • Develop audiences, sometimes using large datasets, and provide guidance to clients and internal teams on audience insights
  • Contribute to test design and setup, including writing proposals and coordinating with internal and external parties


Desired Attributes

  • As a Senior Analyst, you have a background in data analysis, statistics, econometrics, performance marketing, digital analytics, media planning/strategy, or something along those lines. You are generally what people would call a “numbers person”, and you are familiar with media metrics such as cost per click, reach, frequency, return on ad spend, etc.
  • You have at least 2 years of experience in analytics or media roles. You have a track record of uncovering actionable insights from data, and your friends reach out to you when they have a hard time with an Excel spreadsheet.
  • You have experience at, and are comfortable with, working at client-facing roles. You can independently combine distinct datasets, run an analysis/build a cursory ad-hoc model, and present results to clients.
  • You can build and run a linear regression model in Excel or Python and are able to explain things such as R square, P-value, or regression coefficients to an audience that has no background in statistics. You are very comfortable building pivot tables in Excel or reaching similar outcomes in SQL/Python/R.
  • You have experience with visualization tools such as Tableau/Power BI/Domo. Major bonus points if you know Datorama.


Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.

  • Marketing Science Analyst

    5 days ago

    Greater Toronto Area, Canada PHD Full time

    SummaryAs part of the Omnicom Media Group, we approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks. Marketing Science is a key element of...

  • Marketing Science Analyst

    3 weeks ago

    Greater Toronto Area, Canada PHD Full time

    Summary As part of the Omnicom Media Group, we approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks. Marketing Science is a key element...

  • Marketing Science Analyst

    3 weeks ago

    Greater Toronto Area, Canada PHD Full time

    SummaryAs part of the Omnicom Media Group, we approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks. Marketing Science is a key element of...

  • Marketing Science Analyst

    7 days ago

    Greater Toronto Area, Canada PHD Full time

    SummaryAs part of the Omnicom Media Group, we approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks. Marketing Science is a key element of...

  • Marketing Science Senior Analyst

    3 weeks ago

    Greater Toronto Area, Canada PHD Full time

    Summary Marketing Science is responsible for guiding the insights and analytics practice for PHD’s highest profile clients. We work closely with agency partners to shape the strategic direction of our clients through data driven insights, audience / advanced analytics, and performance driven measurement. What will your day look like Marketing Science...

  • Marketing Science Analyst

    3 weeks ago

    Greater Toronto Area, Canada, Ontario PHD Full time

    SummaryAs part of the Omnicom Media Group, we approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks. Marketing Science is a key element of...

  • Marketing Science Senior Analyst

    3 weeks ago

    Greater Toronto Area, Canada, Ontario PHD Full time

    SummaryMarketing Science is responsible for guiding the insights and analytics practice for PHD’s highest profile clients. We work closely with agency partners to shape the strategic direction of our clients through data driven insights, audience / advanced analytics, and performance driven measurement. What will your day look likeMarketing Science...

  • Digital Marketing Specialist

    3 days ago

    Greater Sudbury, Canada Science North Full time

    4 Year Contract If you are ready to take the next step toward a high octane Marketing role, consider this: we’re hiring a proven marketing specialist ninja who can produce, support and execute the most compelling marketing, digital, media relations and communications campaigns with the same effortless ease as they juggle multiple project demands and...

  • Digital Marketing Specialist

    7 months ago

    Greater Sudbury, Canada Science North Full time

    18 Month Contract - $47,000 - $53,000/yr Science North is hiring a Digital Marketing Specialist to help support a funded project called Our Climate Quest, a climate action initiative that has two traveling exhibitions and a digital engagement component. The goal is to connect with youth across Canada to inspire them to commit to make climate-conscious...

  • Data Analyst for Marketing Strategy

    6 days ago

    Greater Toronto Area, Canada PHD Full time

    About the RoleAs a Data Analyst for Marketing Strategy at Omnicom Media Group Canada, you will play a key role in transforming vast data sets into compelling and actionable insights to drive business growth.With a focus on Marketing Science, you will work closely with agency partners to shape the strategic direction of our clients through data-driven...

  • Data Science Analyst

    7 days ago

    Greater Toronto Area, Canada KUBRA Full time

    Overview: KUBRA is in growth mode and currently seeking a **Data Science Analyst** to join our Service Delivery department! As a Data Science Analyst, you will be working with both internal and external clients to establish business value hypotheses by leveraging various data sources at KUBRA. You'll get the opportunity to use Business Intelligence and...

  • Business Services

    7 months ago

    Greater Sudbury, Canada Science North Full time

    Business Services and Development Analyst - Intern **Compensation**: $35,000 - $38,000 per year If you thrive in a dynamic and fast paced environment, enjoy working with people, love learning and are passionate about making a lasting impact for our visitors, then we want to hear from you! Science North is seeking to fill a one-year internship opportunity...

  • Marketing Science Director

    3 weeks ago

    Greater Toronto Area, Canada PHD Full time

    SummaryAs the Director, Marketing Science you will lead all media insights and analytics to demonstrate the business value of marketing and media investments. Your team will include highly skilled analytics and data science team members, and you will sit at the intersection of research, analytics, strategy and performance.ResponsibilitiesOperate as a...

  • Marketing Science Director

    14 hours ago

    Greater Toronto Area, Canada PHD Full time

    SummaryAs the Director, Marketing Science you will lead all media insights and analytics to demonstrate the business value of marketing and media investments. Your team will include highly skilled analytics and data science team members, and you will sit at the intersection of research, analytics, strategy and performance.ResponsibilitiesOperate as a...

  • Marketing Science Director

    3 weeks ago

    Greater Toronto Area, Canada PHD Full time

    Summary As the Director, Marketing Science you will lead all media insights and analytics to demonstrate the business value of marketing and media investments. Your team will include highly skilled analytics and data science team members, and you will sit at the intersection of research, analytics, strategy and performance. Responsibilities Operate as a...

  • Marketing Science Director

    7 days ago

    Greater Toronto Area, Canada PHD Full time

    SummaryAs the Director, Marketing Science you will lead all media insights and analytics to demonstrate the business value of marketing and media investments. Your team will include highly skilled analytics and data science team members, and you will sit at the intersection of research, analytics, strategy and performance.ResponsibilitiesOperate as a...

  • Marketing Analyst

    5 days ago

    Greater Montreal Area, Canada Playground Full time

    **Marketing Analyst** Playground is currently seeking an experienced and diligent **_Marketing Analyst _** to join our dynamic and growing marketing team (on-site). Reporting to the Marketing Manager, he/she will be curious by nature and have strong analytical and reporting skills. If you thrive in a fast-paced, ever-changing environment and are focused on...

  • Data Science Specialist, Investments

    7 months ago

    Toronto, Canada Amica Senior Lifestyles Full time

    Job Description: **About Us** Amica Senior Lifestyles is setting a new standard for senior living in Canada by combining unparalleled premium hospitality and amenities with expert care and support to deliver a personalized senior living experience. Committed to enriching the lives of seniors now and as their needs change, Amica offers Independent Living...

  • Senior Financial Markets Analyst

    3 weeks ago

    Toronto, Canada Insight Global Full time

    About the RoleWe are seeking an experienced Senior Financial Markets Analyst to join our team at a leading global bank in Downtown Toronto.The ideal candidate will have strong knowledge of Capital Markets & Financial Products, including Futures and Options, and experience working with enterprise-level banks and financial institutions.As a Senior Financial...

  • Team Lead, Marketing

    3 days ago

    Toronto, Canada Ontario Science Centre Full time

    Join the Ontario Science one of Canada's most visited cultural attractions and a world-renowned learning institution, we inspire passion for the human adventure of discovery. The Centre hosts up to a million visitors each year, and offers hands-on experiences and insights into science and technology that help visitors of all ages understand and contribute to...