Digital Marketing Specialist

6 months ago

Toronto, Canada Reliance Home Comfort Full time

Find Your Limitless with Reliance
By joining Reliance as a Digital Marketing Specialist you’ll become an important team member and will be provided with the tools you need to succeed. We have ambitious growth plans and are looking for Team Members who want to grow with us. At Reliance, we pride ourselves on the fact that we provide limitless opportunities for growth and we encourage it by rewarding our Team Members for their success in many ways. If you’re ready to find your limitless - join us

What will you do?
- Learn and grow as an important part of a team that cares about Reliance and its customers.
- Playing a major role in supporting end to end additions of new feature and functionality, including requirements gathering, documentation, use case development and user flow mapping, QA, and UAT
- Advocating for customer experience, website user experience best practices, and website accessibility standards while working with key stakeholders and vendors across digital platforms in both B2C & B2B
- Support project planning, QA, and post-launch maintenance and continuous optimization
- Hands on support for any web and digital operational issues to identify issues, product ownership in understanding how features and elements are intended to work, implementation process and how to resolve issues while also understanding dependencies, potential impact to business goals & timelines
- Stay abreast of customer and market research, monitor competition, and provide direction for content balancing user needs & aesthetic aspects.
- Support the team in maintaining project schedules, resource planning and helping to keep projects on time, on budget, and of high quality
- Aiding in the content management of various digital platforms - updating pages, posts, components and templates in WordPress
- Presenting project status updates to internal and external stakeholders
- Regularly leverage data from Google Analytics, Optimizely, Qualtrics, and other website performance measurement tools to measure project performance and provide recommendations for improvements

What do we offer?
- The tools you need to succeed - including the tools for the job as well as training and development programs
- A successful and knowledgeable team to be part of and learn from
- Competitive base pay plus the ability to earn more tied to your success - the only limit is your potential
- A great benefits plan for you / your family
- Career paths so you can advance in the company
- A variety of perks for high-performing Team Members including the chance to win and be part of our annual President’s Club trip to a tropical destination
- And award-winning and one of Canada’s Most Admired Corporate Cultures with a proudly diverse and inclusive team

What do you bring?
- A growth mindset: above all else, we’re looking for people who are dependable, ambitious and want to grow with Reliance
- 2 - 3 years Website management experience, direct experience publishing content and development within CMS platform strongly preferred
- Experience with pulling reports and insights from Google Analytics and/or other digital analytics tools
- Highly organized with demonstrated ability to plan and execute multiple priorities with tight deadlines
- Meticulous attention to detail
- Experience with creating use cases & customer journey mapping - including defining web user personas
- Self-starter who is highly engaged and can work individually or within a team environment and be receptive to direction
- Experience with graphic design, typography, animation & brand guidelines / design system management
- Good interpersonal & communication skills (both written and verbal)
- Strong presentation, communication, and writing skills are required
- Willingness to roll up your sleeves and do whatever is necessary to get the job done
- Passion for web and digital marketing and always striving to deliver best in class digital experience
- Ability to learn quickly, think strategically and act tactically
- Naturally curious and keen to learn new ideas
- Thorough grasp of the Microsoft Office suite of products (PowerPoint, Excel, Word)
- Post secondary education in business/commerce, technology, or a related field is required
- Clear understanding of web development and content publishing process
- Experience with QA & UAT
- Experience with end-to-end management or launch of a new product or technology
- Experience with the following would be considered an asset but are not required for applicants: Ecommerce (Woo Commerce specifically) / FIGMA / UX Design

Why Reliance?
Reliance is the industry leader in providing home comfort solutions and we do just that in over 2 million customer homes across North America. Reliance is a trusted source and has become one of Canada’s largest providers of water heaters, furnaces, heat pumps, air conditioners, water purification, plumbing, protection plans, smart home, electrical, and EV chargers. Reliance is a $1 Billion business wit

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