In-store Marketing Manager

3 months ago

Calgary, Canada Mark's Full time

**What you’ll do**

As the **In-Store Marketing Manager** at Mark's, you will play a critical role in creating captivating in-store experiences through effective signage and marketing elements. You will collaborate closely with cross-functional teams, including Purchasing, Marketing, and Visual Merchandising, to develop compelling strategies that enhance our customers' shopping journey
- ** Signage and Marketing Strategy**:In partnership with team leadership, develop and implement comprehensive in-store marketing strategies aligned with Mark's brand guidelines. Create visually appealing signage and marketing materials that engage customers and drive sales.
- ** Collaborative Project Management**: Work closely with internal teams and external vendors to ensure the successful execution of in-store marketing projects. Manage timelines, budgets, and resources to deliver projects on time and within budget.
- ** Customer Decision Journeys**:Leverage your expertise in customer behavior to develop customer decision journeys within our stores. Identify key touchpoints and execute tactics to optimize the customer experience and drive conversion.
- ** Team Leadership**:Oversee a team member responsible for supporting in-store marketing initiatives. Foster their growth and development through coaching, mentoring, and providing constructive feedback.
- ** Vendor Management**: Build strong relationships with external vendors, such as print houses and suppliers, to ensure high-quality output while optimizing costs. Negotiate contracts and manage vendor performance to meet project objectives.
- ** Market Awareness and Responsiveness**: Stay informed about market trends, competitor activities, and evolving customer preferences. Continuously assess the effectiveness of in-store marketing initiatives and make data-driven recommendations to enhance their impact.

**Who you are**

We are looking for individuals that represent CTC’s Core Values:

- ** We are innovators and entrepreneurs at our core**: Guided by our founders A.J and J.W Billes’ innovative and entrepreneurial spirit, we strive always to make things better for our customers - from the products and services we design and sell, to the communities we serve. We take risks and learn from our setbacks - the lessons fuel our future success.
- ** Outcomes drive us**: We are agile, focused, and resilient. By practicing progress over perfection, we achieve our ambitious goals - without fear of failure. Our outcome discussions always start with what drives value for our customers.
- ** Inclusion is a must**: We commit to a culture based on mutual respect, where everyone feels that they belong. We share with courage, listen without judgement, and lead with empathy. We make decisions that reflect diverse voices and focus on actions consistent with our Brand Purpose and Values.
- ** We are stronger together**: We collaborate. We believe that not one of us is smarter than all of us. We strive for connection in our relationships with our customers, Franchisees, vendors, partners and each other. We start by giving the benefit of the doubt and always have each others’ backs.
- ** We take personal responsibility**: We show up every day ready, prepared, and engaged. We practice humility, act with integrity and seek to understand. We take ownership of our own actions, behaviours, and personal development. We are accountable to deliver results.

If you’re curious, ready to take on new challenges and open to doing things differently to help us evolve rapidly, then this is definitely the place to be.

**What you bring**
- ** Experience**: Minimum of 5 years of experience in retail, print, marketing or related roles within the retail industry.
- ** Print Signage Expertise**: Strong background in developing visually appealing print signage that effectively communicates brand messages and drives customer engagement.
- ** Customer-Centric Approach**: Demonstrated experience in developing customer decision journeys and implementing tactics that improve customer satisfaction and drive sales.
- ** Retail Experience**: Sound understanding of the retail industry dynamics, including store operations, merchandising principles, and customer behavior within physical retail environments.
- ** Project Management Skills**: Proven ability to manage multiple projects simultaneously, ensuring timely delivery within allocated budgets while maintaining high quality standards.
- ** Leadership Abilities**: Ability to lead a team member effectively, fostering their growth, providing guidance, and motivating them towards achieving departmental goals.
- ** Creative Thinking**: Strong ability to think creatively and develop innovative marketing concepts that captivate customers and differentiate Mark's from competitors.
- ** Education**: Post-secondary education in Marketing, Business, Communications, or a related field is preferred.

**Hybrid**

We value flexibility. We have adopted a hybrid work model w

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