Digital Marketing Manager

4 weeks ago

SaintHubert, Canada Techo-Bloc Full time

**Company Description** Pave your career at Techo-Bloc**

We are entrepreneurial and innovators at heart who love to roll up our sleeves, jump right in and get things done. We boast 9 cutting-edge manufacturing facilities, 13+ distribution centers, and a dynamic team of over 900 employees located across 20+ locations in North America. We have ambitious growth plans and a restless pursuit of excellence. We live to create, and we invest in great ideas. We take pride in offering a collaborative, inclusive and positive working environment.

**Career Growth and Recognition**:
At Techo-Bloc, we're career builders. Explore advancement opportunities through our well-defined career paths by department. Your success is our shared responsibility, supported by a culture that values your unique contributions.

**Performance-Driven Rewards**:
Experience the direct impact of your efforts with competitive performance-based bonuses. Join a passionate, driven team that collaborates seamlessly to achieve remarkable results.

**Collaborative Company Culture**:
Ditch the silos and join us in driving innovation and excellence together. We support and care about each other’s success Experience a vibrant culture with 5-star ratings from most of our employees. Leave egos at the door as we engage in activities like brainstorming sessions, lively BBQs, and festive parties, fostering a strong sense of community and belonging.

**Perks and Benefits**:

- RRSP with employer contribution
- 24/7 telemedicine & Employee Assistance Program (EAP)
- Inhouse leadership development and coaching
- Training & Development Programs
- Flexible work arrangements
- Considerable referral bonuses
- Discounts on Techo-Bloc’s products
- Healthy snack-filled kitchens
- Techo-Bloc branded swag
- Free parking
- Employee Recognition Events
- English and French courses available as needed

Reporting to the Director of Communications and Marketing, the Digital Marketing Manager will serve as a thought leader in aligning digital marketing strategy with business goals and objectives.This position is instrumental in keeping Techo-Bloc ahead of the game.

You will be responsible for planning, developing, implementing, and managing the overall digital marketing strategy to successfully deploy all tools to increase customer engagement and drive revenue through paid marketing programs. In addition to this, you will oversee the management of projects, creating digital media and social media strategies and entice its optimization by analyzing data and finding actionable insights. We are looking for a highly analytical professional with a proven track-record of leveraging data and metrics to drive success online and fluent in telling stories about the way our consumers behave online. You need to be a strong leader who can challenge experts and inspire them to do their best work.

Key Responsibilities
- Architect and implement the data infrastructure to evaluate end-to-end customer experience across various channels, optimizing conversion points and user funnels accordingly. Plan, execute, and analyze experiments and conversion tests, optimizing user funnels and driving conversion rates.
- Utilize data analytics tools and platforms to track, measure, and analyze key performance metrics (KPIs) such as website traffic, conversion rates, customer acquisition cost (CAC), return on ad spend (ROAS), sales, etc. and provide data-driven insights for optimizations.
- Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the digital landscape, and recommend actionable insights to optimize campaign performance.
- Collaborate cross-functionally with internal teams including Sales, Creative, Events, etc. to develop integrated marketing campaigns aligned with business objectives and customer needs.
- Manage digital advertising budgets, allocate resources effectively, and optimize campaign spending to maximize ROI and achieve targeted goals.
- Stay up to date with industry trends, emerging technologies, and digital marketing innovations, and proactively recommend strategies for continuous improvement and optimization.

**Qualifications**
- Bachelor's degree in Marketing, Business Administration, or related field; advanced degree or professional certifications in digital marketing, data analytics, or related disciplines preferred.
- Proven track record of 5+ years of experience in digital marketing roles with a focus on data analytics, strategy development, and campaign optimization.
- Expertise in utilizing data analytics tools such as Google Analytics, Adobe Analytics, or similar platforms to track and measure digital marketing performance.
- Strong analytical skills with the ability to interpret complex data sets, derive actionable insights, and make data-driven decisions to optimize campaign effectiveness and ROI.
- Excellent communication skills with the ability to articulate ideas, present findings, and collaborate effectively

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