Digital Marketing Expert

4 weeks ago

SaintHubert, Canada Techo-Bloc Full time

Company Description

At Techo-Bloc, we aren’t just paving patios - we’re paving the way for great careers Founded on a culture of innovation, we manufacture landscaping products focused on design, durability and flair. Our growing team is seeking passionate people, ready to make an impact.

Intrigued? Come grow with us.

**Why Work for Us**

Techo Bloc offers its valued employees a competitive salary and a comprehensive benefits package. Here are a few of our perks:

- Resources that are invested in your success
- Dynamic experience learning and evolving career path
- Great chance to develop your skills and grow
- Epic barbecues and Christmas parties
- Hybrid work model
- Free access to a virtual family doctor through virtual care
- RRSP with employer contribution
- Generous bonus program
- Snack filled kitchens
- Free parking
- Considerable referral bonuses
- Employee discounts on Techo-Bloc’s products
- Employee Assistance Program (EAP available 24/7)
- and more

**Job Description**:
**More Than Just an Opportunity**:
The Digital Marketer will play an important role in our digital team. Reporting to the Digital Director, you will oversee our Digital Marketing Platforms (SEO/SEM/Analytics etc.), manage digital agency relationships, take the ownership of our digital marketing strategies, and lead us to success through smarter acquisition & conversion.

This is a perfect timing to take a fresh start, as you will become part of our 2023’s core marketing strategy, use your experience & knowledge to take YOUR CHANCE TO SHINE.

**Your Day-to-Day Matters**:

- Take the ownership of Techo-Bloc’s digital performance (traffic & conversions from SEO/SEM/Social/Automation, etc.)
- Manage our external digital marketing consultants/agencies/freelancers by clarifying needs & challenging their delivery
- Explain digital information to non-digital colleagues
- Manage conversion budget & propose better ad spending model
- Execute on SEO/SEM practices & optimization
- Help achieve stronger social media performance with our Social Media Manager
- Optimize marketing automation process with our Marketing Automation Specialist for simplification & conversion purposes
- Stay up-to-date and experiment with new online & industry trends

**Qualifications**:

- University or College Degree in Management, Marketing, or related fields
- 5 years of experience in digital marketing field
- Experience in managing agency relationships, good at clarifying needs & providing feedback to agencies (able to challenge them)
- Highly self-organized, can prioritize things based on their importance & urgency
- Have a strategic, creative mindset while also willing to get hands dirty
- Able to communicate effectively in English, (English is required in order to service our customers and suppliers based in the United States and outside Quebec)
- Extensive knowledge and experience on SEM & SEO: Ad Bidding, Budget Management, Keyword Research, Competitive Analysis, Content Optimization, Lead Nurturing & Conversion Tracking, Technical SEO
- Experience in managing SEM platforms expecially Facebook, Instagram, Pinterest & LinkedIn
- Solid knowledge of digital marketing platforms including GA 4, Google Ads, Data Studio, Google Tag Manager, HubSpot, Unbounce
- Knowledge of PowerBI and/or Cloud Data Warehouse is a big plus

Additional Information
- We thank all applicants for their interest; however, only those under consideration will be contacted._

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