Business Development and Marketing Strategist

1 week ago


Nepean, Canada WirSys Limited Full time

**About WirSys**

WirSys is a growing technology company specializing in IC design and wireless systems. We are seeking a proactive, resultsoriented Business Development and Marketing Manager to drive our growth strategy, foster strong client relationships, and enhance our market presence.

**Strategic Growth and Market Expansion**
- Develop and execute data-driven marketing strategies to boost brand awareness and client engagement.
- Leverage digital channels (SEO, content marketing, social media) to connect with target audiences.
- Identify opportunities for growth through new partnerships, client acquisition, and regional expansions.
- Oversee the creation of marketing collateral and manage WirSys’s online presence.
- Create a roadmap for future market entry into Southeast Asia, including analysis of potential challenges and opportunities.

**Collaboration and Communication**
- Align business development and marketing initiatives with cross-functional teams.
- Collaborate with technical staff to ensure services are effectively represented in client-facing materials.
- Represent WirSys at industry events and networking opportunities.

**Market Research and Insights**
- Conduct in-depth market research to identify emerging trends, customer needs, and business opportunities.
- Provide regular reports on business development activities, including progress toward goals.
- Utilize analytical tools (e.g., Tableau, Power BI) to extract actionable insights and guide strategic decisions.

**Education and Expertise**
- Bachelor’s degree in Business Management, Marketing, or a related field.
- Advanced degree (e.g., Master’s in Marketing, Business Analytics, or Business Computing) or equivalent qualification in a related field.
- Specialization in Digital Marketing and International Business will be considered a significant asset.

**Professional Experience**
- A minimum of 5 years of experience in business development, marketing and strategic planning marketingmanagement, preferably in the technology sector.
- Proven success in driving business growth through targeted strategies, innovative marketing approaches, and a strong focus on client acquisition and relationship management.
- Demonstrated experience in developing and executing multi-channel marketing strategies, utilizing SEO, social media, content marketing, and digital analytics to reach and engage key audiences.
- Skilled in strategic planning and market analysis, with the ability to identify new business opportunities and implement data-driven growth strategies that align with overall business objectives.
- Hands-on experience in client acquisition, negotiation, and contract management, with a track record of closing deals and fostering long-term client relationships.
- Familiarity with technical aspects of the technology industry, including wireless systems and IC design, enabling effective collaboration with technical teams and translation of complex solutions into client-focused value propositions.

**Skills and Abilities**
- Strong analytical and problem-solving skills with a strategic mindset.
- Exceptional communication and interpersonal skills.
- Demonstrated negotiation skills with a focus on win-win outcomes.
- Proficient in project management, with the ability to oversee initiatives from planning to execution.
- Comfortable working both independently and within a team-oriented environment.

**Personal Attributes**
- Entrepreneurial and growth focused.
- Motivated, with a strong work ethic and results orientation.
- Adaptable in a fast-paced, dynamic environment.
- Strong ethical standards with cultural sensitivity.

**Job Types**: Full-time, Permanent

Pay: $70,000.00-$80,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- On-site parking
- Paid time off

Schedule:

- Monday to Friday
- Weekends as needed

**Education**:

- Master's Degree (preferred)

**Experience**:

- Marketing: 5 years (preferred)

**Location**:

- Nepean, ON (required)

Work Location: Remote

Application deadline: 2025-01-15



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