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Social Media Strategist

4 months ago

Oakville, Canada Dibbly Inc Full time

**A Bit About Us**

At Dibbly, we measure our success by the impact we have on our users. We are proud to say that our platforms have helped countless people around the world join together to bring their projects to life. Our flagship platform, Dibbly | The Urban Writers, has consistently experienced growth on every front, so we launched its sister platform, Dibbly Create, in 2023. It is designed to further streamline the writing process and empower users to create outstanding content with ease, thanks to its intuitive interface and comprehensive suite of features. With the support of our in-platform AI assistant, KIP, users receive expert guidance every step of the way.

**Who You Are**

You love a good challenge and consider yourself the best at what you do. You have a growth-focused mindset and a "challenge accepted" attitude. You are driven, adaptable, and innovative, with a strong work ethic. You are creative in your approach to problem solving and are committed to the cause. **At Dibbly, don't want **'**workers' on our team. We are looking for people who will dare to question current processes and truly take ownership of their responsibilities.**

**Why is Dibbly Right For You? (How we work)**

With our vibrant and inclusive culture, we encourage team members to embrace curiosity as we shape the future of content creation through our innovations in SaaS. We are looking for individuals who thrive in dynamic, forward-thinking environments and are passionate about driving innovation in our industry.** It's a place where curiosity is celebrated, challenges are embraced, and growth is nurtured.**

At Dibbly, we foster creativity and innovation, providing our team with the opportunity to shape our brand's narrative on a global scale. Join our dynamic team and contribute to redefining the online work narrative with our innovative products.

**How you'll help build the future**:

- **Strategic Social Media Leadership**: Architect and steer a comprehensive social media strategy that not only aligns with our brand’s goals but also propels our digital presence to new heights. This strategy should harmoniously blend organic and paid efforts to maximize engagement, reach, and ROI across diverse audience segments.
- **Content Excellence**: Spearhead the creation of a strategic content calendar that ensures a steady stream of high-quality, engaging content across all social media platforms. Focus on crafting content that resonates on a deep level, optimizing for both organic appeal and paid campaign effectiveness. This includes the agile creation of viral marketing campaigns that harness current trends and audience behaviors to amplify brand visibility and engagement.
- **Community Building and Engagement**: Lead initiatives to cultivate a vibrant online community. Drive meaningful interactions that foster brand loyalty, encourage user-generated content, and amplify word-of-mouth marketing.
- **Cross-functional Synergy**: Collaborate closely with teams across marketing, content, analytics, product, and sales departments to craft a unified and dynamic social media presence. Align social media efforts with broader business objectives to support overall growth and customer satisfaction.

**Your Skills and Qualifications**:

- **Proven Social Media Strategy Expertise**: Extensive experience in social media marketing demonstrated by a portfolio showcasing successful brand-building campaigns, innovative content strategies, and the strategic use of both organic and paid social media tactics to achieve brand visibility and engagement.
- **Comprehensive Platform Knowledge**: Expert knowledge of social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), with a particular emphasis on crafting strategies that utilize both organic posts and paid advertising to engage diverse audiences and micro-segments effectively.
- **Certification and Technical Proficiency**: Certification in Meta Ads (Facebook Blueprint) or other relevant social media advertising platforms. Familiarity with social media management and analytics tools to drive decisions and report on campaign success metrics.
- **Content Creation and Viral Marketing**: Exceptional storytelling and content creation skills, with a proven track record of developing compelling content that resonates with various audiences. Experience in creating viral marketing campaigns that leverage current trends to amplify brand reach and engagement.
- **Analytical and Strategic Thinking**: Proficiency in social media analytics, capable of deriving actionable insights from complex data sets to inform and optimize social media strategy. A strategic mindset that can conceptualize and implement groundbreaking campaigns with measurable success.
- **Strong Communication and Collaboration**: Excellent communication skills, adept at working within a dynamic, remote team environment. Experience in fostering cross-functional collaboration to ensure a cohesive and comprehensive brand mess