Advisor, PR

2 months ago

Toronto, Canada Sid Lee Full time

**WHO WE ARE**

**ROLE**

Sid Lee is seeking an **Advisor, PR & Influencer Marketing **who will report to the Account Director, Public Relations. In this role, you will lead the development, integration, and implementation of PR strategies for a diverse roster of clients. We are seeking someone with good experience in B2C PR, Social Media Management and Influencer Marketing.

**RESPONSIBILITIES**
- Manage and update media database
- Monitor and share client and industry coverage
- Maintain and establish new relationships with press and influencers
- Support in event conception and management
- Consistent pitching and outreach
- Support the development of marketing communication plans
- Support the development and execution of media relations strategies, seeking high-level placements in the media that result in authentic storytelling
- Manage media inquiries and interview requests
- Research and create content for press releases, byline articles, social calendars and keynote presentations
- Maintain a strong understanding of industry trends affecting clients and make appropriate communication strategy recommendations
- Prepare and share project reporting, analyzing performance and providing actionable recommendations to clients
- Work closely and lead relationships with external agencies, platforms, and partners

**REQUIREMENTS**
- Bachelor's degree in a related discipline (public relations, journalism, communications).
- 3+ years of previous agency experience
- Proven track record designing and executing successful public relations campaigns
- Exceptional writing and editing skills
- Well versed with Social Media (Instagram, TikTok, Facebook, LinkedIn, Twitter etc) and influencer ecosystem
- Extremely strong organizational, time-management and project management skills
- Adabtability to work with evolving client priorities and budgets in order to drive measurable success
- Ability to think strategically and creatively

**_ Proud to be an equal opportunity employer, Sid Lee is committed to creating a diverse work environment. All qualified applicants are considered without regard to citizenship, ethnicity, race, colour, religion, gender, gender identity or expression, sexual orientation, genetics, disability, age or veteran status._**
**_We encourage women, Indigenous people, persons with disabilities and members of visible minorities to apply._**:

- #LI-Hybrid_

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