Digital Account Director

1 month ago

Toronto, Canada Southern Graphics Systems, Canada Co. Full time

**Job Summary**

As the Digital Account Director specializing in eContent at our design agency, you will be a key leader responsible for managing and guiding digital projects with a primary focus on eContent creation and strategy. This role requires a unique blend of strategic thinking, client and project management, and effective communication. Beyond traditional skills, we value collaboration, a sense of humor, and a proactive problem-solving approach to enhance our dynamic work environment. This is a hybrid role tied to our Marks Toronto studio.

**Core Expectations**

As an ambassador for MARKS externally and internally, you are expected to:

- Always conduct yourself with professionalism
- Represent and project the values of MARKS
- Be able to articulate what MARKS does and our competitive points of difference
- Seek opportunities to position the organization for competitive advantage

As a senior leader of MARKS, you are expected to:

- Fully and independently own your responsibilities and deliverables
- Inform decisions to protect and serve the best interest of the organization
- Manage the delicate balance of delivering outstanding work, ensuring profitability, fostering client satisfaction, and maintaining a motivated team.
- Have a strong understanding of MARKS services, products, processes, and protocol and continue to learn
- Be able to articulate MARKS services, products, processes, and protocol as related to your department
- Regularly communicate with management
- Foster internal collaboration by actively engaging with cross-functional teams, encouraging seamless communication, and promoting a collaborative work environment.
- Lead by example; be a role model

As a people manager of MARKS, you are expected to:

- Motivate and challenge your team to achieve beyond what they think they are capable of doing
- Take responsibility for the actions of the team
- Cultivate trust and confidence among direct reports, peers, and management.

**Your Responsibilities Include, But Are Not Limited To**

Relationship Building/Maintaining
- Cultivate and maintain strong relationships with clients, ensuring a deep understanding of their business objectives and fostering a partnership approach.
- Serve as the primary liaison between the agency and clients, ensuring transparent communication and client satisfaction.
- Obsessively client focused, always looking for ways to surprise and delight clients.
- Provides “added value” through the strength of the relationship and personal association - viewed as trusted advisor.

Team Leadership
- Provides guidance and mentoring to Client Account Managers and/or Project Coordinators/Managers on branding disciplines, client service methods, protocol, tactics, industry terminology, and process.
- Manages and inspire cross functional teams from initial briefing through implementation to deliver highest standards of excellence in service, strategic consultation, creativity and professionalism that address client issues/objectives
- Determines “readiness” of work for client presentations with the senior creative and strategy teams.
- Collaborate

Project Management
- Lead cross-functional teams, comprising creative designers, content creators, and digital specialists, to deliver innovative and effective eContent solutions.
- Develop project timelines, allocate resources, and oversee projects to ensure they are delivered on time and within budget.
- Proactively address project challenges and maintain a solutions-oriented approach.
- Ensures alignment with creative brief, account strategy, and understanding of client issues.
- Coordinates internal review meetings and client meetings and conference calls as appropriate.
- Ensures smooth transition of the creative/strategic process to the production process. Organizes content, flow and materials with Design Director to create a compelling, thought-provoking presentation and representation of MARKS.

eContent Strategy
- Collaborate with clients and strategic leads to develop and implement eContent strategies aligned with client business goals.
- Stay informed about industry trends, digital marketing best practices, retailer parameters and emerging technologies to inform content strategy.

Creative Direction
- Provide clear and inspiring creative direction to the design and content teams, ensuring the development of compelling and engaging eContent that aligns with client objectives.

Performance Analysis
- Utilize analytics and key performance indicators to measure the success of eContent campaigns, offering strategic recommendations for optimization.

Budget Management
- Effectively manage project budgets, ensuring resources are allocated efficiently and projects remain financially viable.
- Reviews financial performance against approved fee and expense budget.
- Manages project deliverables and requests addendums for out-of-scope work.
- Submits invoice requests, review/approves invoices, and tracks receivables.
- Manages

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