Marketing Manager, Demand Generation

3 months ago


Ottawa, Canada TechInsights Full time

**OUR STORY**
TechInsights is the information platform for the semiconductor industry.

Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future.

**THE OPPORTUNITY**:
The Marketing Manager, Demand Generation will oversee the development and execution of integrated digital marketing programs for specific business segments. This role includes creating annual marketing plans and developing content that supports lead generation efforts. Working closely with the Business Development team, the Marketing Manager, Demand Generation will drive marketing activities aimed at expanding business opportunities.
In collaboration with the marketing operations team, the Marketing Manager, Demand Generation, will ensure timely execution of marketing initiatives, provide regular updates to stakeholders, and report on campaign performance throughout the program.

**WHAT YOU WILL DO**
- Develop and execute fully integrated marketing plans for allocated customer segments.
- Collaborate with Segment Leads and Product Marketing to drive targeted initiatives.
- Manage newsletters, including content and subscriber lists, with a focus on growing active user engagement.
- Oversee the planning and execution of webinars and seminars, including processes and content.
- Review campaign impact through platform analytics and provide regular updates to the Business Development, Sales, and Customer Engagement teams.

**WHO YOU ARE**
- Post Secondary education in Marketing or related fields.
- 5+ years of B2B marketing experience in an information services industry or related field.
- 2+ years of experience with reporting in Salesforce.
- Motivated self-starter, with a strong drive for continuous learning and growth.
- Proficient in Microsoft Office (Excel, Word, PowerPoint).
- Basic HTML/CSS knowledge.
- Experience working cross functionally across organizations.
- Experience collaborating with sales and business development considered a strong asset.

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.

**WHY WORK WITH US**
- Competitive pay and generous benefits (medical, dental, vision, wellness, RRSP/401K Matching)
- Expected salary: $85,000 - $100,000 CAD
- Flexible vacation policy
- Annual fitness reimbursement
- Strong sense of camaraderie, mutual respect, and shared goals among colleagues
- Support for community through charitable alliances
- Professional and career development opportunities
- Wellness resources and support from management

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

TjcRUlijU8



  • Ottawa, Canada Recollective Full time

    p>Recollective Inc. is the leading provider of online research software for conducting qualitative research studies and fostering strategic customer insight communities. Launched in 2011, Recollective is recognized at number eight in the 2023 GRIT50 ranking of the world’s top fifty most innovative suppliers in the market research industry. Thousands of the...


  • Ottawa, Canada Recollective Full time

    Recollective Inc. is the leading provider of online research software for conducting qualitative research studies and fostering strategic customer insight communities. Launched in 2011, Recollective is recognized at number eight in the 2023 GRIT50 ranking of the world’s top fifty most innovative suppliers in the market research industry. Thousands of the...


  • Ottawa, Ontario, Canada Recollective Full time

    About RecollectiveRecollective Inc. is a leading provider of online research software, specializing in qualitative research studies and strategic customer insight communities. As a fast-growing tech company in Ottawa, Canada, we aim to innovate and push boundaries.The RoleWe are seeking an experienced Demand Generation Marketing Manager to develop and...

  • Demand Generation Lead

    6 months ago


    Ottawa, Canada March Networks Corporation Full time

    At March Networks, our goal is to create a positive working environment where all of our employees can thrive. When you join our team, you will enjoy flexibility and support for a healthy work-life balance, as well as the professional development opportunities needed to advance your career. You will be part of a growing global technology company that...


  • Ottawa, Ontario, Canada Synopsys, Inc. Full time

    We Are:Synopsys, Inc., a leader in the Era of Pervasive Intelligence, drives innovations that shape our daily lives and connections. Our technology is at the forefront of chip design, verification, and IP integration, empowering high-performance silicon chips and software content creation.You Are:Join us as we seek a visionary Global Field and Events...


  • Ottawa, Ontario, Canada Tech Insights Full time

    Unlock Business Opportunities with TechInsightsWe are seeking a skilled Strategic Marketing Professional to lead our demand generation efforts. As a key member of our team, you will develop and execute integrated marketing plans to drive business growth.About the Role:Develop annual marketing strategies to target specific customer segmentsCollaborate with...


  • Ottawa, Canada Dexterra On-Demand Full time

    Job DescriptionWHAT’S THE JOB?As a member of our HVAC/R service team, you will be responsible for managing troubleshooting, maintenance, repairs, retrofits, new installs, and ongoing recommendations for our clients across the area.  Our clients are Federal and Municipal government sites, Post Secondary Institutions, Commercial Property Managers and...


  • Ottawa, Canada Marketing Blendz Full time

    **Overview** We welcome all applicants from different areas of study as long as there is a strong written skillset, a solid understanding of social media, a willingness to learn and a passion for marketing. As a junior marketing manager, you will work to create engaging and relevant content on a variety of marketing platforms. You will also coordinate with...


  • Ottawa, Ontario, Canada Manager – IT Full time

    Job SummaryWe are seeking a highly skilled IT professional to lead our team's technology operations.This role involves managing and maintaining the overall IT infrastructure, including End User IT Equipment setup and management. Key Responsibilities:Oversee the daily operation of IT systems, ensuring high uptime and performance.Provide timely IT support and...


  • Ottawa, Canada Wicket Full time

    **Job Title**: Growth Marketing Manager **Department**:Sales + Marketing (Revenue) **Reports to**: CEO **Term**:Full-time **Primary Location**: Remote in Canada **Salary range**:$90,000 - $100,000 with 15% - 20% variable bonus target **Join Our Mission to Transform Association Technology!** At Wicket, we enable associations to thrive using a modern...


  • Ottawa, Canada Wicket Full time

    Job Title: Growth Marketing Manager **Department**: Sales - Marketing (Revenue) Reports to: CEO Term: Full-time Primary Location: Remote in Canada Salary range: $90,000 - $100,000 with 15% - 20% variable bonus target **Join Our Mission to Transform Association Technology!** At Wicket, we enable associations to thrive using a modern and flexible...


  • Ottawa, Canada Integrated Marketing Platform Inc. Full time

    Marketing Sales Consultant (Full Time), OttawaThe Company:Integrated Marketing Platform Inc. is leading an effective new approach to marketing, significantly saving businesses on their marketing costs while delivering an exceptional integrated marketing strategy.About the Role:The Position:Highly motivated Marketing Sales Consultants generate new business...


  • Ottawa, Canada Integrated Marketing Platform Inc. Full time

    Marketing Sales Consultant (Full Time), OttawaThe Company:Integrated Marketing Platform Inc. is leading an effective new approach to marketing, significantly saving businesses on their marketing costs while delivering an exceptional integrated marketing strategy.About the Role:The Position:Highly motivated Marketing Sales Consultants generate new business...


  • Ottawa, Canada Versaterm Full time

    **Who We Are** For more than 40 years, Versaterm Public Safety has defined the future of public safety software, delivering success to agencies, large and small, with an end-to-end ecosystem of solutions from community engagement to case closure. Versaterm’s dedication to public safety is demonstrated by an unwavering commitment to customer satisfaction,...


  • Ottawa, Canada Barracudamsp Full time

    Req ID: 25 -403Come Join Our Passionate Team! At Barracuda, we make the world a safer place. We believe every business deserves access to cloud-enabled, enterprise-grade security solutions that are easy to buy, deploy, and use. We protect email, networks, data and applications with innovative solutions that grow and adapt with our customers’ journey. More...

  • Marketing Associate

    1 month ago


    Ottawa, Canada United Zen Marketing Full time

    With years of experience in the communication field, United Zen Marketing has created relationship-based methods focused on our innovative marketing outreach techniques. There is no secret to our success. We simply build genuine, respectful, and transparent relationships with our clients and exceed their expectations. Our mission is to teach all our...


  • Ottawa, Canada Mitel Full time

    At Mitel, you will have the opportunity to help businesses connect, collaborate and provide better experiences for our customers. You will deliver valuable contributions in creating business success within our global organization utilizing your unique attributes, skills and experience. - Overview: - Mitel Americas Field Marketing has an opportunity for a...


  • Ottawa, Canada N-able Full time

    Why N-able: IT doesn’t get better than this! N-able isn’t just another software company - we’re going places, and we’d love for you to be a part of that journey. With N-ablites in more than 15 countries around the world, you’re adding your unique voice to a diverse team of people who are supporting our customers, and one another. The Way We Work,...

  • General Manager

    3 weeks ago


    Ottawa, Canada Amica Senior Lifestyles Full time

    Job Description: **_ GENERAL MANAGER_** **_ Amica Westboro Park_** **_ Full Time, Permanent_** Established in 1996, Amica Senior Lifestyles owns and operates over 30 senior living residences in British Columbia and Ontario, while continuing to grow in select markets. We offer Independent Living (IL), Assisted Living (AL) and Memory Care (MC) lifestyle...


  • Ottawa, Canada TechInsights Full time

    b>OUR STORY TechInsights is the information platform for the semiconductor industry. Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor...