Senior Demand Generation Marketing Strategist

2 weeks ago

Ottawa, Ontario, Canada Recollective Full time
About Recollective

Recollective Inc. is a leading provider of online research software, specializing in qualitative research studies and strategic customer insight communities. As a fast-growing tech company in Ottawa, Canada, we aim to innovate and push boundaries.

The Role

We are seeking an experienced Demand Generation Marketing Manager to develop and execute strategies that generate leads and revenue for the company. This role will be responsible for the execution of marketing programs across multiple channels, including outreach through marketing automation, lead generation through events and search engine marketing, and optimizing our website as a lead generation channel.

The successful candidate will:

  • Lead Delivery; support forecasting of lead generation targets
  • Paid; directly manage paid social, paid search, and retargeting channels
  • Inbound SDR Management; guide SDR campaigns, set conversion goals for leads to opportunities, manage, and develop the team
  • Budget Management; track marketing campaign ROI and adjust planned budget allocation based on results and annual sales objectives
  • Lead Management; track and manage lead lifecycle and conversion rates
  • Collaborate with other departments, such as product, to create cohesive demand generation efforts
  • Monitor industry trends and stay updated on new technologies and techniques
  • Assist in landing page and content development to target customers throughout the customer lifecycle
What We Offer

We offer competitive compensation and reward people based on performance, comprehensive health benefits, 4 weeks' vacation, 3 personal days each year, flexible statutory holiday policy, generous Group RRSP matching, and more.

We are an equal opportunity employer welcoming applications from all qualified individuals, including women, Indigenous peoples, people with disabilities, racialized people, people from gender and sexually diverse communities.

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