Public Relations

7 months ago

Chilliwack, Canada Escape Trailer Industries LP Full time

**Position Title: Public Relations & Social Media Content Creator**

**Location: Chilliwack**

**Position Overview**:
At Escape Trailer, we don't just build trailers—we craft experiences. Especially our Ambassadors, but also the broader stakeholder community reflects the essence of our brand: confident, trustworthy, genuinely helpful, wise, fun and clever.

To foster and enrich this thriving community, we're searching for an **Social Media Content Creator with a passion for Public Relations** who's not just about the clicks and posts but truly understands the pulse of digital engagement. If you have a flair for sparking lively conversations and a knack for weaving together the digital threads of a community, we're eager to meet the enthusiast in you

As the Manger, Public Relations and Social Media Content Creator for Escape Trailer, your primary goal will be to connect, converse, and cultivate. This role isn't just a position; it's a partnership with our brand and the people who stand behind it.

**Key Responsibilities**:
**1. Engagement leadership**: drive meaningful discussions, ensuring that our brand's voice resonates across multiple platforms, to build a community that attracts and retains new and existing community members.

**2. Strategy & hands-on engagement**: devise insightful communication strategies, troubleshoot technical issues, and immerse in real-time community participation.

**3. Community supervision**: maintain a robust presence on our owner’s forums / Facebook groups and everywhere else they communicate, while upholding a positive atmosphere of our engagement on all channels - whether moderated by Escape or by others. Resolving conflicts and offering solutions are essential skills to be effective.

**4. Active participation boost**: implement and encourage engagement through innovative ask/respond techniques and challenges to grow our brand awareness, brand loyalty and generate leads.

**5. Ambassador training & marketing**: empower Ambassadors through training and education - while also leading community-focused marketing initiatives.

**6. Data & trends**: regularly monitor community metrics, report significant insights, and stay updated with the latest market trends and research.

**7. Content creation & curation**: engage directly with the community in video, both behind the scenes and in front of the camera. Plan, create and release video content & respond to customer comments on this content.

In essence, we’re seeking someone ready to ensure strong proactive communication occurs from Escape and to champion the voice of our community, fully embracing and representing the spirit of Escape Trailer in every online interaction. If you’re looking to make a mark, fuel your passion, and be at the heart of a digital community’s growth, this role awaits you

**As an Public Relations and Social Media Content Creator your role includes**:
**1. Collaboration with marketing + sales + aftersales teams**:
**a. **Work closely with the sales, aftersales and marketing teams to develop and
implement community promotion and engagement strategies aligned with the
organization’s strategic goals.

**b. **Partner with marketing, sales, and aftersales for harmonized promotions,
campaigns, and digital presence.

**2. Community monitoring + trend identification**:
**a. **Monitor discussions, resource postings, and trends within the community to identify
and report on usage patterns.

**b. **Advise on potential opportunities and alert the sales, aftersales and marketing teams,
and appropriate staff, to resolve arising issues.

**c. **Track, measure, and report community engagement metrics (like power user
engagement, number of discussions growth, NPS, feedback, etc.) to leadership, offering
insights into trends and improvement areas.

**3. Ambassador and other Community champion engagement**:
**a. **Network with Ambassadors and Community Champions

**b. **Train and empower these Ambassadors & champions to foster deepen engagement.

**4. Resource development + training**:
**a. **Develop and maintain community training resources, guidelines, and policies.

**b. **Provide necessary training and education to both internal teams and external community members.

**5. Technical + administrative oversight**:
**a. **Oversee technical aspects of social channels and community apps, working with
platform vendors to enhance features and address issues.

**b. **Ensure administrative tasks, such as synchronized campaigns with various
departments, are efficiently managed.

**6. Community advocacy and promotion**:
**a. **Continuously advocate for community activities within the organization and ensure
integration in communication platforms to build awareness.

**b. **Some travel required for trade shows and RV rally's

**Preferred Skills/Requirements**:

- Proven experience in community management or social media coordination.
- A keen understanding of social media platforms and their respective nuances.
- Str

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