Brand Manager

1 week ago


Canada Aviron Full time

Aviron, a Y-combinator company, is a connected rowing machine built on an advanced gaming platform. We are excited to grow our team and share our vision of creating a leading fitness entertainment platform that motivates our community via game psychology and tech.

Backed by SamsungNext, the co-founder of Oculus, among others, Aviron has been experiencing rapid growth since our ecommerce launch in 2020, continuing strong growth through an impending recession, while helping real people improve their health and overall fitness.

We're looking for a passionate individual to join the OG team and be a part of our success story.

Aviron is right for you if:

- You're looking for a role that prioritizes personal and professional growth
- You are looking for a relatively flat organization that values merit (i.e. good work)
- You're not down with office politics
- Want to own your work, start to finish
- Be provided with ample support and resources (i.e. budget) to complete said work
- Are looking to make an impact and see your work drive growth and success both for yourself personally/professionally and for the company

**What we're looking for**:
Reporting into the CMO, as Brand Manager, you are a strategic minded executor who is comfortable with collaboration across the entire marketing team. You are a creative thinker who can organize and drive forward all integrated campaigns and experiences, working cross functionally and with external partners. You will also have the unique opportunity to support crafting and strengthening the brand message and positioning, while recognizing brand gaps and inconsistencies and taking steps to remedy.

This is not an entry-level position. You bring the experience and confidence needed to drive projects, speak up, and share your insights.

**About Aviron Marketing + how you fit in**
- This is a key brand position working closely with the CMO as well as cross functionally with internal design and growth teams
- Aviron's marketing and growth teams function like an internal agency with most roles/tasks fulfilled in house
- Aviron's marketing team has grown from 1 to 6 people since 2020 and is looking to fulfill and add expertise across ~5 additional roles in 2023 (we're growing fast)
- You will work closely with the CMO to manage organic social, content, manage/support the PR agency and manage/support the affiliate freelancer and program
- You will also be a key contributor to testing new initiatives such as an influencer program, community amplifying initiatives, support new product launches etc.

**Primary Responsibilities**
- Assist in managing marketing work across all brand work including corporate brand, public relations, B2B, affiliate marketing, content and organic social
- Oversee the execution of all marketing plans by managing the project calendar and delivering overall strategy for program portfolio
- Manage and coordinate the integrated, cross-functional go-to-market process for initiatives from brief, to concept development, to execution
- Support creative development with strategic feedback rooted in brief objectives, partnering with internal and external teams
- Manage and track budget for initiatives
- Lead the development and production of Marketing materials, including print collateral, digital assets, video content etc.
- Support marketing strategy by assisting in developing and tracking key performance indicators and metrics
- Support trade show planning, set up and logistics
- Manage timelines of all Marketing projects that are active, ensuring they are on time and efficient
- Other duties as assigned

**Qualifications / What You'll Need to Succeed**
- 3+ years relevant Marketing Experience, preferably ecommerce/ direct to consumer
- Post-secondary diploma or degree in Marketing, Business Administration or related field
- Proficiency in Google products i.e. Docs, Sheets, Slides
- Strong project management skills
- Excellent verbal and written communication skills
- Strong data and analytical thinking
- Agency experience a plus
- Aviron is an equal opportunity employer. We provide a safe and inspiring workplace where everyone is accepted and has the opportunity to grow with us. If you require any accommodations, please let us know._


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