Marketing and Brand Manager

3 weeks ago

Canada Beiersdorf AG Full time

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
The Brand Manager is responsible for the development and optimal implementation of local marketing strategy, excellent arrangement of ATL- and BTL measures and the improvement of the market position. In addition, based on the adopted short term and medium term marketing plans (PMP) the Brand Manager is entrusted with ensuring adequate profit and gross earnings development, and that the agreed Budgets are adhered to for the product ranges. Finally, in the context of European project groups the Brand Manager cooperates in the providing local insights of local marketing strategies and participates in preparation of the marketing plans by sharing input and feedback at colleagues in Regional offices.
Strategy & Business Planning
Development, implementation and monitoring of a local brand strategy on the basis of European brand strategy.
Participation in processes to develop local marketing strategy based on European guidelines as well sharing local insights to support the plan
Main cooperation with Sales, S&CM, Planning and Controlling Departments
Brand Management
Responsible for the flawless execution of the local brand strategy and the optimal implementation of the marketing mix: product assortment and new product pipeline, pricing, ATL and BTL communication
Monthly analysis of market shares, overall market situation, understanding of competitors performance and decision making of next steps after thorough analysis.
In cooperation with other departments, develops, implements and monitors the annual marketing plan in order to achieve brands targets (Net Sales, EBIT, Gross Margin, Market Share)
The position holder in cooperation with the supporting departments, ensures that market and competition is regularly observed and the results of this are incorporated into the processing of product and marketing strategies.
Bachelor and MSc degree

At least 3-5 years of experience in similar position (preferably FMCG company)

Greek fluence (mandatory)
English fluency
Excellent knowledge of MS Office
Commercial & strategic thinking
Relationship building
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.
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