Chief Marketing Officer

2 months ago

Abbotsford, Canada Phantom Screens Full time

At Phantom, making life better is our mission; for our customers and our employees. We're driven by our vision and values - it's what sets us apart as a corporation - and what makes Phantom Screens a special place to work. Since our beginning, in 1992, Phantom has excelled, expanded, and stayed. laser-focused on our passion: making and installing the highest-quality retractable screens on the market. Now we're the top-selling retractable screen, and our products are international.
Are you a visionary leader with a passion for shaking up the norm? Reporting to the Chief Executive Officer (CEO) and a key player on our Senior Leadership Team (SLT), our Chief Marketing Officer (CMO) will be the mastermind behind championing Phantom’s brand, igniting customer loyalty, and driving growth across all sales channels within our marketplace. Holding a pivotal role of driving the company’s growth and adapting to the rapidly evolving business landscape, we’re looking for someone with the boldness to challenge the status quo and try new and creative paths while adapting to an ever-evolving market. With oversight of all marketing and product strategies for our outdoor shading and screening divisions, the CMO will lead the charge in making sure Phantom stays top of the market. As a culture leader, you’ll embody our core values, create a positive work environment, and inspire collaboration and communication at all levels.
**Our Corporate Values**:
At Phantom Screens we value all of our employees. We are committed to providing a safe, harmonious, and respectful work environment and all employees are required to help us achieve this by practicing our core values.
- To Speak the Truth
- To Pursue Excellence
- To Serve Each Other
- To Practice Stewardship

Reporting Relationships
- Reports to the CEO
- Direct Reports
- Senior Marketing Manager
- Vice President Product
- Brand Manager

**Position Responsibilities**:
(it’s hard to define everything the Chief Marketing Officer will bring to the table, so the below responsibilities include but are not limited to, the following)
Strategy and Execution
- As an active part of the Senior Leadership Team, you’ll help shape the company’s strategic direction through the lens of Phantom’s core values.
- Spearhead development of the short and long-term marketing and product strategy, ensuring that they remain consistent with the organization’s overall strategy and lead to increased revenue and gross profit, brand visibility and customer engagement.
- Develop the annual marketing, product capital, and expense budgets; coordinating with other corporate areas to align long-range goals and strategies.
- Be the champion of our brand, creating buzz and excitement across all key audiences: consumers, partners, industry professionals, and internal teams.
- Responsible for increasing sales lead generation through the design and implementation of appropriate strategies for each of the organization’s verticals, sales channels, and services.
- Responsible for brand and company messaging and collateral pieces at all levels, and for new product launches, both internally and externally.
- Drive innovation and creativity to our corporate marketing, trying new and uncharted paths to achieve our goals.
- Be the mastermind behind our online platforms—e-commerce, chat systems, lead management, and anything that supports our digital game.
- Engage with creative agencies and vendors to take Phantom’s market presence to new heights with online market domination and enhanced consumer reach.
- Responsible for the marketing inventory, ensuring that it is controlled and maintained in order to service distributor needs.
- Be well-versed in product innovation initiatives, strategies and solutions; understand the value proposition of each product and real-world deployment in order to formulate, recommend policies and programs for sales and related activities.

Operational Leadership
- As a member of the SLT, the CMO will demonstrate effective leadership, influencing all employees and network partners to aspire to new levels of excellence and executive maturity.
- Lead the marketing and product teams as a pro, providing clear direction, resources, and guidance to hit targets, drive revenue, and align with company strategy.
- Build and develop a high-performance team, fostering a culture of innovation, growth, and accountability.
- Promote fiscal responsibility across departments and ensure alignment with the company’s long-term vision.

Relationships & Collaboration
- Keep the CEO and Leadership Team in the loop with the latest trends, customer insights, and competitive intel to stay ahead of the curve.
- Build long-lasting relationships with industry pros, attending conferences, events, and key meetings to keep Phantom connected to the market pulse.
- Collaborate with the CRO to ensure new product launches have the hype they deserve, creating seamless coordination across departments.
- Maintain

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