Social Media Marketing Specialist
6 months ago
**Responsibilities**:
- Develop and implement social media strategies to increase brand awareness and engagement
- Create and curate engaging content for social media platforms, including text, image, and video content
- Monitor social media channels for trends, insights, and opportunities for engagement
- Conduct social listening to understand audience sentiment and preferences
- Collaborate with cross-functional teams to ensure brand consistency across all social media platforms
- Manage and grow relationships with influencers and brand ambassadors
- Track and analyze social media metrics to measure the success of campaigns and initiatives
- Stay up-to-date with industry trends and best practices in social media marketing
**Skills**:
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, etc.) for content creation
- Strong relationship management skills to effectively engage with followers, influencers, and brand ambassadors
- Knowledge of Google Analytics and SEO best practices for optimizing social media content
- Familiarity with public relations principles and practices for managing brand reputation
- Ability to conduct research on industry trends, competitor analysis, and audience demographics
- Basic graphic design skills to create visually appealing social media content
Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
**Job Type**: Contract
**Salary**: $18.00-$20.00 per hour
Expected hours: No more than 21 per week
**Benefits**:
- Flexible schedule
Schedule:
- 4 hour shift
- Monday to Friday
- Weekends as needed
**Experience**:
- Marketing: 1 year (preferred)
Ability to Commute:
- Vaughan, ON L6A 3X5 (required)
Ability to Relocate:
- Vaughan, ON L6A 3X5: Relocate before starting work (required)
Work Location: Hybrid remote in Vaughan, ON L6A 3X5
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