Digital Advertising

6 months ago

Vaughan, Canada Social Know How Full time

**Who We Are **SOCIAL KNOW HOW® is a leading Social Media Marketing & Digital Advertising Agency that specializes in Facebook, Instagram, LinkedIn & Google Advertising that helps companies increase online exposure, generate leads and stay digitally connected.

**Your Opportunity** As a Digital Advertising & Web Specialist, you will be responsible for executing and managing dynamic advertising campaigns on various digital platforms, with a primary focus on Facebook & Instagram. Your role will be crucial in engaging target audiences, aligning campaigns with our clients' business objectives, and delivering measurable results. In addition, you will be responsible for website and landing page development and optimization.

**CORE RESPONSIBILITIES**:
**Campaign Management & Execution**:

- Set-up and implement paid social media and Google ads to target specific audiences across platforms including Facebook, Instagram, LinkedIn, YouTube, etc.
- Configure conversion pixels on client websites to optimize lead generation through Facebook & Instagram
- Launch and oversee remarketing campaigns using social media and Google traffic.
- Work closely with the design team to craft compelling ad creatives for various campaigns.
- Conduct A/B tests on ad creatives, copy, and targeting parameters to identify the most effective combinations.
- Develop and manage sales funnels and inbound marketing strategies in coordination with the SOCIAL KNOW HOW® team.
- Continuously optimize and refine the advertising strategies. By identifying successful tactics and eliminating underperforming elements, you'll enhance the overall efficiency and effectiveness of the campaigns.
- May be required to develop creatives, depending on operational and staffing requirements

**Analytics & Reporting**:

- Provide paid ad campaign performance updates, utilizing Facebook Insights and Google Analytics to derive actionable insights for Account Managers.
- Leverage data and analytics tools throughout the campaign lifecycle, utilizing valuable insights to enhance campaign performance and offer strategic recommendations.
- Prepare detailed reports highlighting campaign results, insights, and actionable recommendations for stakeholders and clients, meeting their specific requirements.
- Continuously monitor key performance indicators (KPIs) such as click-through rates, conversion rates, cost-per-acquisition, and return on ad spend to identify areas for improvement and make data-driven optimizations.

**Campaign Planning & Strategy**:

- Collaborate with the internal team to identify growth opportunities and marketing solutions through strategic discussions.
- Evaluate and distinguish online campaigns that align with client objectives, ensuring they deliver measurable ROI.
- Assist the SOCIAL KNOW HOW® team and clients in developing and implementing effective digital strategies.
- Offer creative guidance to the team for crafting impactful social media marketing campaigns and compelling content that resonates with the target audience.

**Website Development**:

- Collaborate with cross-functional teams to understand project requirements to design visually appealing websites and landing pages.
- Develop responsive and interactive web pages using relevant technologies to ensure seamless user experiences across various devices.
- Ability to Design wireframes and concepts with prototyping tools. i.e., Adobe Creative Suite, Figma, etc.

**Experience & Qualifications**:

- At least 3 years of experience in social media or digital marketing, specializing in Facebook & Instagram ad campaigns. Previous agency experience is a plus.
- A degree or diploma in marketing, social media, business, PR, or related fields is required.
- Comprehensive understanding of Facebook, Instagram & LinkedIn platforms.
- Experience with tools such as Facebook Business Manager, Google Analytics, and/or Google DataStudio.
- Proficiency in developing and enhancing landing pages and websites using platforms like WordPress, Squarespace, etc.
- Familiarity with Project Management software is an asset.
- Willingness to work beyond regular hours and on weekends, if required

**Benefits**:

- Casual dress
- Company events
- Dental care
- Extended health care
- On-site parking
- Paid time off
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday
- Weekends as needed

Ability to commute/relocate:

- Vaughan, ON L4L 4M5: reliably commute or plan to relocate before starting work (required)

Application question(s):

- How many years experience do you have running social media ad campaigns?

Work Location: In person

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