Marketing and Social Media Coordinator
6 months ago
**Developing Social Media Strategy**: Create and implement a comprehensive social media strategy that aligns with the company's goals and objectives.
- **Content Creation and Curation**: Generate engaging and relevant content for various social media platforms, including text posts, images, videos, and infographics. Curate content from other sources that align with the brand's image and messaging.
- **Community Engagement**: Actively engage with followers, fans, and other users on social media platforms by responding to comments, messages, and mentions in a timely and professional manner. Foster positive relationships with the online community.
- **Monitoring and Analytics**: Monitor social media channels for mentions of the brand, industry trends, and relevant conversations. Use social media management tools and analytics platforms to track key metrics such as reach, engagement, and conversion rates. Analyze data to measure the effectiveness of social media efforts and make data-driven decisions.
- **Campaign Management**: Plan, execute, and optimize social media advertising campaigns across various platforms, such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Set campaign objectives, target audiences, and budgets, and monitor performance to ensure ROI.
- **Brand Management**: Maintain brand consistency across all social media channels by adhering to brand guidelines and voice. Monitor online reputation and address any issues or crises that may arise in a timely and appropriate manner.
- **Collaboration and Cross-functional Coordination**: Work closely with other departments, such as marketing, public relations, customer service, and product development, to ensure cohesive messaging and alignment of social media efforts with overall business objectives.
- **Stay Updated on Trends and Best Practices**: Stay informed about the latest trends, tools, and best practices in social media marketing. Continuously evaluate and experiment with new strategies and tactics to drive engagement and growth.
- **Reporting and Communication**: Prepare regular reports on social media performance, including insights, trends, and recommendations for improvement. Communicate findings and updates to key stakeholders within the organization.
- **Adaptability and Flexibility**: Be adaptable and flexible in a fast-paced environment. Social media trends and algorithms can change rapidly, so it's essential to stay nimble and adjust strategies accordingly.
**Salary**: $16.55-$17.50 per hour
Expected hours: 40 per week
**Benefits**:
- Casual dress
- Company events
- Flexible schedule
- On-site parking
- Work from home
Schedule:
- Monday to Friday
**Experience**:
- Social media management: 1 year (required)
Ability to Commute:
- Mississauga, ON L4T 3C4 (required)
Ability to Relocate:
- Mississauga, ON L4T 3C4: Relocate before starting work (required)
Work Location: In person
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