Manager, Customer Insights

2 months ago

Markham, Canada Sofina Foods Inc Full time

**Position Summary**:
Reporting to the Director, Customer Insights, the Manager, Customer Insights will provide category management expertise and analysis for the Retail Sales organization. This role is responsible for providing our cross-functional teams and retailers with valuable customer and shopper insights with fact-based actionable recommendations to help drive sales growth.

**Key Accountabilities**:

- Manage the development of retailer specific category reviews, assortment analysis, new listing stories and promotional evaluations, under tight timelines, from start to finish
- Leverage Category Management Principles to create concise and easy to understand insights from multiple data sources
- Manage the design and final deliverables of commentaries and sales analyses for monthly business reviews, reports, pro-actively identifying business opportunities and issues
- Be the voice of the consumer and lead consumer-focused business opportunities;
- Develop and manipulate Excel based templates and reports and look for opportunities to harmonize across rest of Insights Reporting
- Database coding and maintenance as required
- Training members of the sales and marketing teams on data systems (Retailer POS, Nielsen)

**Requirements**:

- 5+ years of progressive and related work experience with University degree or College Diploma in Marketing Research and/or Business, Economics or Statistics
- Experience within the CPG industry and with working knowledge of Nielsen MarketTrack, Discover, Numerator Insights and proficient in the use Retailer POS (LDIA, IRI / Circana, Dunnhumby, Retail Link)
- Power user of MS Office, presentation and file management tools (Excel, PowerPoint and SharePoint)
- Experience with Power BI considered and asset
- Experience with Food Protein/Grocery industry considered an asset
- Excellent English written and oral communication skills

Sofina Foods Inc. is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). Applicants are asked to make their needs/requirements, for the purpose of accommodation under AODA, known to Human Resources when they are contacted for an interview.

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