CRM Insights Manager

2 weeks ago

Toronto, Canada Score Media and Gaming Inc. Full time

theScore, a wholly-owned subsidiary of PENN Entertainment, empowers millions of sports fans through its digital media and sports betting products. Its media app 'theScore' is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, and betting information from their favorite teams, leagues, and players. theScore's sports betting app 'theScore Bet Sportsbook & Casino' delivers an immersive and holistic mobile sports betting and iCasino experience. theScore Bet is currently live in the Company's home province of Ontario. theScore also creates and distributes innovative digital content through its web, social and esports platforms.

**About the role**

We are looking to expand our Marketing Analytics function by bringing on an Insights Manager focused on CRM optimization for the whole Penn Interactive Umbrella. As a CRM Insight Manager, you will work closely with the CRM Director and provide insightful and actionable analysis for the whole marketing team to help the business with recommendations on commercial decisions, in areas such as acquisition, retention, CRM, promotional spend, customer lifecycles, cross-sell and other customer behaviors. This is a position that is vital to optimizing the flow of Users through the entire ecosystem of a fast growing, leading brand in the gaming space. We give unmatched autonomy to the Manager to truly scope the future strategy of the Marketing function.

**Typical Workday at theScore**
- Build and interpret the suite of daily, weekly and monthly dashboards to identify key areas for deeper dive analysis.
- Proactively identify gaps and opportunities and deliver clear and actionable insights based off performance data, with the ability to assess impact and effectively. Communicate these opportunities across the marketing team and organization at large.
- Utilize customer segmentation to improve the understanding of our customer base, and how best to optimize CRM efforts.
- Implement a commercial and ROI-based approach to marketing insights and proposed activity.
- Ensure at all times the implementation of responsible gaming practices.
- Work cross-functionally with the product, analytics, finance, legal and compliance teams to ensure effective communication and workflow.
- Regularly present findings to key stakeholders, and work closely with the CRM Director to derive and refine strategies that will drive user quantity and quality across the business, including delivery of weekly and monthly performance reports & insights.
- Other duties as required.

**About You**
- More than 2 years of working experience in a data insights or analytics position, focused on marketing.
- Great communication, collaboration, and presentation skills.
- Understanding of the Gaming Industry Preferable.
- Deep Knowledge of SQL, with Python an additional benefit
- At least 1 year experience in Data visualization software, Looker preferable.
- Proven ability to analyze large data sets and translate them into insights and actionable business recommendations.
- Evident ability to communicate complex analysis to "non-data stakeholders"
- The ability to contribute, prioritize and help shape Roadmaps in fields such as Data Science and Product Development
- Passion for learning and keeping abreast of new technologies and data models.

**What We Offer**
- Competitive salary
- Comprehensive Benefits package
- Fun, relaxed work environment
- Education and conference reimbursements

LI-HYBRID
- theScore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age._

  • CRM Manager

    1 week ago

    Toronto, Canada Kaizen Gaming Full time

    **We are Kaizen Gaming** Kaizen Gaming is the leading GameTech company in Greece and one of the fastest-growing in the world, operating in 13 markets with 2 brands, Betano & Stoiximan. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment. We are a diverse team of...

  • Manager, Analytics

    4 weeks ago

    Toronto, Canada TD Bank Full time

    413629BR Enterprise Data & Analytics Toronto, ON July 11, 2023 Company Overview Department Overview The Analytics and Information Management team supports the entire Canadian Auto Finance organization with reporting, data consulting, strategy and ad-hoc analyses from product development, sales and loan acquisition to operations and servicing...

  • Lifecycle CRM Manager

    3 weeks ago

    Toronto, Canada Hard Rock Digital Full time

    What are we building? Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behaviour, and...

  • Lifecycle CRM Manager

    3 weeks ago

    Toronto, Canada Hard Rock Digital Full time

    What are we building?Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behaviour, and...

  • Lifecycle CRM Manager

    3 weeks ago

    Toronto, Canada Hard Rock Digital Full time

    What are we building?Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behaviour, and...

  • Director of CRM

    6 days ago

    Toronto, ON, Canada Recruitment Partners Inc. Full time

    One of our clients in the Heavy Equipment industry is looking to hire a Director of CRM in their Regina. This position will report to the Vice President of Customer Experience and oversee all CRM functions, including building the business’s overall customer relationship management capability, including capturing customer data across all key touchpoints of...

  • Director of CRM

    1 week ago

    Old Toronto, Canada Recruitment Partners Inc. Full time

    One of our clients in the Heavy Equipment industry is looking to hire a Director of CRM in their Regina. This position will report to the Vice President of Customer Experience and oversee all CRM functions, including building the business’s overall customer relationship management capability, including capturing customer data across all key touchpoints of...

  • Director of CRM

    1 week ago

    Old Toronto, Canada Recruitment Partners Inc. Full time

    One of our clients in the Heavy Equipment industry is looking to hire a Director of CRM in their Regina. This position will report to the Vice President of Customer Experience and oversee all CRM functions, including building the business’s overall customer relationship management capability, including capturing customer data across all key touchpoints of...

  • Director of CRM

    1 week ago

    Old Toronto, Canada Recruitment Partners Inc. Full time

    One of our clients in the Heavy Equipment industry is looking to hire a Director of CRM in their Regina. This position will report to the Vice President of Customer Experience and oversee all CRM functions, including building the business’s overall customer relationship management capability, including capturing customer data across all key touchpoints of...

  • Remote CRM Administrator

    2 weeks ago

    Toronto, ON, Canada Careerxtra Full time

    Are you a CRM whiz with a passion for technology and exceptional customer service? This remote, self-employed position offers the opportunity to build your career with a forward-thinking company while working from anywhere in the world. Manage and optimize the company's CRM system, ensuring smooth functionality and data accuracy. Generate insightful...

  • CRM and Email Marketing Lead

    5 days ago

    Toronto, Canada Porter Airlines Inc. Full time

    Job Summary: Duties & Responsibilities: **STRATEGY**: - Manage Porter’s CRM lifecycle, developing a comprehensive and robust customer lifecycle plan to deliver a 1-1 experience to our customers - Collaborate with Marketing, Loyalty, Data and Revenue Management teams to identify segments, design customer journeys and ensure alignment on business needs and...

  • CRM and Email Marketing Lead

    6 days ago

    Toronto, Canada Porter Airlines Full time

    Job Summary This role is a mix of technical expertise and business savvy. The CRM Campaign Lead will deliver a global customer CRM lifecycle plan to maximize the customer experience and drive incremental revenue at the customer level across multiple channels including email, SMS, mobile push and website messaging. You will oversee all stages of the...

  • Digital Insights Manager

    3 weeks ago

    Toronto, Canada Fidelity Investments Full time

    Description Job Posting - Digital Insights Manager At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned...

  • Product Manager- CRM

    3 weeks ago

    Toronto, Canada AutoTrader.ca Full time

    Position Overview: AutoTrader.ca is seeking an experienced and dynamic Product Manager to join our team in Toronto. As the Product Manager for CRM (Customer Relationship Management), with expertise in SFMC (Salesforce Marketing Cloud), you will play a crucial role in overseeing the end-to-end delivery of CRM-related products and features. This role requires...

  • Product Manager- CRM

    3 weeks ago

    Toronto, Canada AutoTrader.ca Full time

    Position Overview: AutoTrader.ca is seeking an experienced and dynamic Product Manager to join our team in Toronto. As the Product Manager for CRM (Customer Relationship Management), with expertise in SFMC (Salesforce Marketing Cloud), you will play a crucial role in overseeing the end-to-end delivery of CRM-related products and features. This role requires...

  • Product Manager- CRM

    3 weeks ago

    Toronto, Canada AutoTrader.ca Full time

    Position Overview: AutoTrader.ca is seeking an experienced and dynamic Product Manager to join our team in Toronto. As the Product Manager for CRM (Customer Relationship Management), with expertise in SFMC (Salesforce Marketing Cloud), you will play a crucial role in overseeing the end-to-end delivery of CRM-related products and features. This role requires...

  • Product Manager- CRM

    3 weeks ago

    Toronto, Canada AutoTrader.ca Full time

    Position Overview:AutoTrader.ca is seeking an experienced and dynamic Product Manager to join our team in Toronto. As the Product Manager for CRM (Customer Relationship Management), with expertise in SFMC (Salesforce Marketing Cloud), you will play a crucial role in overseeing the end-to-end delivery of CRM-related products and features. This role requires a...

  • Director CRM

    3 weeks ago

    Toronto, Canada Pet Supermarket Full time

    Location: Sunrise, Florida As the Customer Relationship (CRM) Director you have a unique opportunity to shape a dynamic and innovative customer engagement team. You are obsessed with the customer and finding ways to drive engagement, increase brand loyalty, and overall create amazing relationships. You have a passion for customer-centric, lifecycle...

  • Directeur CRM

    4 weeks ago

    Toronto, ON, Canada Apply Digital Ltd. Full time

    ABOUT APPLY DIGITAL We're a global digital transformation partner for change agents, working to modernize their organizations. Who we help: Our 650+ digital specialists have helped global companies like Kraft Heinz, Moderna, Lululemon, Games Workshop, Atlassian, and The Very Group create business impact. How we help: If you'd like to learn more about...

  • CRM Manager, Canada

    4 days ago

    Toronto, Canada BetMGM LLC Full time

    **CRM Manager, Canada**: - Toronto, Canada_ **About Us** We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online,...