Manager, Digital

3 weeks ago


Hamilton, Canada Hamilton Tiger-Cats Full time

Position Title: Manager, Digital & Consumer Marketing

Reports To: AVP Brand, Content & Communications

The Hamilton Sports Group, which operates the Hamilton Tiger-Cats Football Club and the 110th Grey Cup, is an organization with a rich history both on and off the field. The company is committed to creating a world class fan experience at all Tim Hortons Field events. In 2023 the Tiger-Cats and City of Hamilton will host the 110th Grey Cup where the organization will be responsible for the development and execution of an innovative Grey Cup Festival.

Reporting to the AVP, Brand, Content & Communications, this role will be responsible for developing and executing HSG’s marketing strategy to support revenue driving initiatives, acquire and retain marketable fans, and contribute positive brand value. The incumbent will work alongside another Manager, Digital & Consumer Marketing as well as the Director of Content and Creative Services to ensure that fan engagement initiatives align with program deliverables against approved strategic goals.

Key Responsibilities:

- Oversee the development of, and lead the subsequent execution of, a strategic plan working in close collaboration with related departments to ensure cross functional alignment with larger organizational objectives
- Identify & implement marketing technology requirements for the organization based on how those align with the strategic plan including but not limited to CRM systems, automation technologies and other system requirements
- Work with CFL data/digital team to ensure operational alignment at League-Level with marketing technology requirements for the organization
- Develop digital strategy focused on Acquisition, Conversion, Retention of our fan base
- Work collaboratively with league data teams on internal segmentation strategy to drive personalized and meaningful touchpoints with fans
- Use data available through reporting and analytics to help inform digital marketing decisions
- Lead the development and maintenance of an integrated marketable fan strategy that can be implemented across digital touchpoints to acquire, nurture and retain fans
- Develop and execute innovative and inclusive multi-year strategies encompassing paid and organic marketing.
- Work across relevant HSG departments - partnerships, community, ticket sales, brand marketing - to identify the role digital and consumer marketing can play to drive department goals and priorities as well as digital product strategy
- Utilize analytics to design, evaluate and improve the effectiveness and inclusivity of marketing plans and campaigns
- Working closely with ticket sales department leadership, develop and implement digital and consumer marketing strategies to grow season seat holder base, increase casual sales and increase

renewal percentages and with the corporate partnerships team to create unique assets and revenue opportunities.
- Participate in the strategic direction and development of content.
- Manage development of internal pages and overall digital direction of ticats.ca, Ticats All Access App and 110th Grey Cup Assets
- Work towards strategy and content development for all 2023 Grey Cup Festival social media platforms, including Grey Cup Festival website
- Support pageantry development by tracking the production and installation of various assets
- Work closely with external suppliers and third parties as necessary.

Qualifications:

- 3 years of experience in digital marketing and/or demand side platform
- Experienced working with marketing automation platforms to power automated/complex omni-channel drip campaigns
- Experience in Tag Management (Google Tag Manager)
- Experience working with CRM systems & technology
- Advanced knowledge of the modern marketing technology stack (CDP, Marketing Automation, Web Tracking etc.)
- Commercial mindset with the ability to monetize initiatives
- Understanding of digital marketing principles and best practices, including audience segmentation, user experience mapping and customer journey
- Experience working within a CDP to identify and segment audiences to action targeted campaigns
- Ability to use data to drive growth across organization KPI’s
- Programming experience is an asset

Other Considerations:

- HSG prioritizes staff coming into the office to work as a key component of our company culture and as a key contributor to our success as a live event business. While remote work can be authorized for limited periods at certain times during the year, this is a job that requires coming to the office daily

Summary and Next Steps

An attractive compensation package will be provided including a competitive salary, benefits and an excellent work environment.
- We thank all applicants however only those selected for an interview will be contacted


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