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Manager, Digital

4 months ago

Toronto, Canada Corus Entertainment Full time

Corus is a driving force in the media industry with a diverse portfolio of strong brands that entertain and inform audiences through great storytelling and compelling content, reaching millions of people around the world every day.
Our culture and our people are what make us, US.

**We have a passion to connect with the world around us**: to express, to share, to be part of people's lives. Our award-winning culture is an expression of who we are, what we do, and how we thrive. Our values describe our culture in action. They outline how we achieve our goals, work together, engage with partners, and interact in our communities. At Corus, we Win Together, Think Beyond, Make it Happen, Learn Every Day and Show We Care.

Ready to join US?

**Division**: Marketing & Communications

**Work Status**: Full Time

**Location**: Toronto, ON (Hybrid)

**About the Role**:
This Digital Manager role reports to the Director, Audience Development and is responsible for driving the success of a digital product portfolio of lifestyle brands and achieving KPI metrics of audience and engagement, and setting and driving the business strategy to support revenue targets. They will formulate and execute a product roadmap in line with Corus’s overall strategic objectives and manage a team of digital strategists, content editors and producers to deliver on the strategy.

**You will contribute by**:

- Develop and oversee the execution of a product roadmap to deliver on revenue and audience targets set by leadership
- Develop a vision and over-arching digital strategy to meet set business objectives
- Lead the creation and analysis of business cases for all new product initiatives
- Lead the implementation of approved business cases through the design, development and content teams
- Create, monitor and deliver product KPIs - with a focus on delivering audience growth, marketing objectives and diversifying digital revenues
- Ensure delivery of digital solutions with best class user experience and content propositions
- Act as the principal stakeholder for a digital product portfolio working closely and collaboratively with multiple internal departments
- Provide thought-leadership and contribute as a digital content expert at cross-functional meetings
- Work closely with marketing and sales to ensure overall content strategy supports audience targets, revenue objectives and supports delivery of sales campaigns
- Manage and foster a high performing team
- Manage and oversee content budget for product portfolio to drive maximum value and innovation to digital brands
- Build alignment with senior stakeholders throughout the business, and relationships with directors and members of the executive team

**Skills and experience you will bring**:

- College or University degree (or equivalent experience), preferable in Media, Arts, Journalism, Communications or Business
- A proven track record of driving audiences and delivering monetizable cross-platform solutions
- Strong understanding of SEO, SEM, UX and Design and Analytics, including experience working with GA and Adobe
- Experience in a senior managerial role, preferably at a large media organization or a digital-first business
- Ability to communicate and build trust and alignment with peers as well as with senior stakeholders throughout the business
- Strong understanding of Pinterest, YouTube and other emerging video platforms that drive value to our communities
- Comprehensive understanding of digital media, lifestyle editorial and how to effectively implement successful digital strategies
- Experience working in an agile team environment considered an asset
- Strong communication skills with the ability to communicate across an organization
- Skilled at being able to translate strategic proposals and/or results of analysis into action
- Ability to analyze strategically and conceptualize future improvements to the online product suite
- Ability to work in a rapidly changing, dynamic environment
- Motivated, self-starter, independent, results-oriented and professional

**Application Deadline**: February 6th, 2024

Every day, we work hard to become an even more diverse, equitable and inclusive workplace that supports the well-being of our people and makes a positive difference in our communities. Want to learn more? Have a look at our Diversity, Equity and Inclusion Action Plan and Sustainability Report for more information on our approach to People, Planet and Responsibility.
We want our workforce to reflect the full diversity of communities across Canada.
- No phone calls please. Only those selected for an interview will be contacted.