Marketing and Communications Specialist

2 months ago

Edmonton, Canada The Salvation Army Full time

**About The Salvation Army**

**Mission Statement**

The Salvation Army exists to share the love of Jesus Christ, meet human needs and be a transforming influence in the communities of our world.

**Vision Statement**

We are an innovative partner, mobilized to share hope wherever there is hardship, building communities that are just and know the love of Jesus.

**Core Values**

**The Salvation Army Canada and Bermuda has four core values**:
**Hope**:We give hope through the power of the gospel of Jesus Christ.

**Service**:We reach out to support others without discrimination.

**Dignity**: We respect and value each other, recognizing everyone’s worth.

**Stewardship**:We responsibly manage the resources entrusted to us.

**About the Position**

Under the direct supervision of the Divisional Secretary for Public Relations (Development) or the Divisional Manager of Marketing and Communications, the Marketing and Communications Specialist contributes to the creative development of key communications projects and assets for The Salvation Army. These include marketing, social media strategies and communications such as storytelling, web content and creative development for the division. (photography, videography, and design).

**KEY RESPONSIBILITIES**:
**Marketing**:

- Identify, initiate, and enhance divisional marketing efforts to promote and strengthen the image of The Salvation Army
- As part of MC team, meet with external agencies when required to contribute to creative asset creation
- Distribute creative assets to other ministry units accordingly based on approved national and divisional strategies
- Understands role of different media options and their impact on achieving marketing objectives, and contributes to and execute tactical media and creative plans
- Develop and share tools and tactics that can be used both at Divisional Headquarters as well as at local levels to attain the goal of raising awareness of The Salvation Army
- Identify partnership opportunities within organization and in media and build relationships on a divisional level that help to promote The Salvation Army’s mission and vision

**Communications**
- Develop content for articles, social media, website, advertising campaigns, video scripts, earned media pitches, divisional reports and other promotional materials and communications projects, as assigned
- Publish content to websites and other online platforms
- Conduct keyword research using Search Engine Optimization (SEO) best practices to increase traffic to the divisional website
- Develop an editorial calendar, collaborating with other members of the communications team
- Proofread, edit content and ensure AODA compliance if applicable

**Social** Media**:

- Manage the divisional social media accounts which are targeted towards reaching the general public with the goal of increasing support for its social services and community & family services work and provide the day-to-day operations to promote engagement with the public; responding to queries about TSA’swork
- Assist with the development of a content calendar that outlines important themes and dates (ex. Donut day, Empress of Ireland, Giving Tuesday) to post to platforms
- Post updates to social media platforms such as Facebook, Twitter, Instagram and LinkedIn in line with the content calendar
- Ensure that we promote our corporate partners (as per agreements) and our divisional and national campaigns
- Research new processes and technologies as well as develop understanding of targeted demographics to improve efficiency and meet industry best practices
- Monitor and track monthly statistics and changes and provide reports that outline both quantitative and qualitative results to leadership
- Work with social media influencers to ensure access, proper messaging and brand standards are met
- Manage social media engagement with public which includes monitoring on weekends and after office hours
- Participate in communications team planning and project management activities
- Collaborate with other departments (Youth, Corps Ministries, etc.)/ Ministry Units to manage reputation, identify key players and coordinate actions
- Leverage social media to cover live events and increase their audience engagement
- Ensure all legal requirements and identity standards relating to social media are met (closed captioning)

**Creative Content Design**
- Support full communications team through creation of media resources
- Work with territorial and divisional teams to identify and assess potential communications or story leads as well as provide supportive direction, training, assistance to ministry units in regards to social media production and other communications tasks
- Provide photographic skill and editing to enhance storytelling, provide business needs (headshots) and event coverage required by internal and external departments
- Provide video coverage or filming of leadership messaging such as holidays (Christmas and Ea

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