Marketing Specialist
3 days ago
**Our values are at the core of everything we do**
- **INNOVATIVE. **Think ahead to stay ahead.
- **DRIVER. **Stay hungry and act with urgency.
- **OWNERSHIP. **No excuses. 100% accountability.
- **CARING. **For employees, partners and community.
- **INDIVIDUAL. **We work with great people and expect a lot from them
We are one of Western Canada’s largest window and door manufacturers servicing consumers, contractors and retailers. Established in 1988 and headquartered in Edmonton, Alberta, its not just Durabuilt’s innovative manufacturing and design that places us on the list of Canada’s Best Managed Companies - **it’s also our people.**
**Objective of this position**
Reporting to the Marketing Manager, the Marketing Specialist will work with the internal marketing team and be responsible for the development and execution of the marketing strategy for the company overall. You are a strategic, creative, and agile individual who is willing to go the extra mile to get the job done. You are passionate about both B2B, B2C, and Product Marketing and you have an advanced understanding of brand.
Primary responsibilities are to manage the marketing efforts for specific projects, to develop/execute all brand-related work; and work closely with various suppliers (i.e. freelancers, agencies, printers, media, etc.).
The individual will implement effective tactics to support the business goals of our four customer segments - Dealers, Builders, Commercial, and Homeowners.
Focus on work such as product branding, brochure/collateral development, showroom conceptualization and execution, vehicle decals and building signage, video storyboarding, product displays, website, strategy, and brand refinement.
**Accountabilities**
With an emphasis on marketing objectives and deep knowledge of the business, the responsibilities for Marketing Specialist include, but are not limited to:
Marketing Plan Development
- Contribute to the overall development of the strategic marketing plan under the leadership of the Marketing Manager.
- Strategize marketing tactics to support our four main customer groups and their subgroups, unique product lines, and brand value/story.
- Develop marketing campaigns and ensure quality control and project adherence to overall business objectives.
- Work directly with Salespeople and leaders in driving marketing activities for select customer groups.
- Meet or exceed expectations for return on objectives and effectively control expenditures. - Work collaboratively on interdepartmental teams to develop and address business objectives and specific projects/issues.
- Build and sustain relationships with all stakeholders, including third-party providers such as agencies, freelancers, media buyers, and merchandise providers.
- Monitor competition and their strategies
**Results Driven Performance**
- Execute brand-related marketing projects that support our four main consumer groups.
- Oversee CRM activities.
- Oversee website content updates in Content Management System (e.g., Web Flow)
- Plan and execute branding tactics, including but not limited to showrooms, tradeshows, truck decals, building signage, product displays, literature and collateral, website, lead management, campaigns, advertisements, etc.
- Work with internal teams for event planning, set up, and communications.
- Analyze projects after execution to determine successes and areas of improvement.
- Build and sustain relationships with all stakeholders, including third-party providers such as
agencies, freelancers, media buyers, and merchandise providers.
- Monitor competitors and their strategies
**Partner with Sales Team & Third Parties**
- Build and sustain relationships with all stakeholders, including third-party providers such as
agencies, freelancers, media buyers, and merchandise providers.
- Nurture relationships through professional, promotional, and social interaction aligned with the
corporate culture of being innovative, driven, caring, and showing ownership.
- Proactively maintain relationships with the sales/management team by seeking improvements to
marketing related processes.
- Participate in providing an exceptional customer experience by anticipating issues and
responding to opportunities/challenges in a timely manner
**Preferred Skills**
- Well-organized with the ability to prioritize work and contribute in a fast-paced environment.
- Ability to think both strategically and tactically.
- Excellent written and verbal communication skills.
- Agility - you can think on your feet, learn fast, and grow your skill set where required.
- Flexibility to work as per business requirements
**Experience/Capabilities**
- 5+ years of marketing experience with an Undergraduate degree
- Experience with CRM systems and CMS (e.g. WordPress, Web Flow, Salesforce)
- Experience in B2B Branding is preferred. - Event coordination experience is an asset.
**Job Types**: Full-time, Permanent
Pay: $65,000.00-$75,000.00 per year
-
Marketing Strategist or Marketing Director
3 days ago
Edmonton, Canada IMBeaks Digital Marketing Agency Full time**About IMBeaks Digital Marketing Agency** IMBeaks is a forward-thinking digital marketing agency dedicated to helping businesses grow through custom web design, SEO, social media management, and branding. As a young and dynamic company, we offer **room for growth**, a collaborative environment, and exciting challenges for innovative...
-
Digital Marketing Specialist
1 week ago
Edmonton, Canada BubbleUP Marketing Full timeDoes adding negative keywords before you launch a campaign bring a smile to your face? Does a Google algorithm change mess with your internal rhythm? If we say long tail and short tail, do you know we aren’t just talking about dog breeds? Do you obsess over UX and creating websites that convert? Do you keep up to speed on all the latest search engine...
-
Marketing Specialist
5 days ago
Edmonton, Canada Southgate Audi Full timeSouthgate Audi is looking for a Marketing Specialist that will help improve the company’s overall marketing efforts. As a Marketing Specialist, you will play a huge role with the development and execution of marketing plans to reach targets from brand awareness to product promotion. The goal is to improve our growth and reputation by delivering effective...
-
Marketing Specialist
4 days ago
Edmonton, Canada Garden Bakery Ltd Full time**About us**: Garden Bakery Ltd. is a family-owned bakery business that has been making pastries and cakes for the past 25 years. Our products are made from scratch everyday and we work hard to ensure that our customers receive the best products. **Employer name**: Garden Bakery Ltd. (1570793 Alberta Ltd.) **Employer Address**: 8882 170 St NW #1770,...
-
Marketing Specialist
6 days ago
Edmonton, Canada Garden Bakery Ltd Full time**About us**: Garden Bakery Ltd. is a family-owned bakery business that has been making pastries and cakes for the past 25 years. Our products are made from scratch everyday and we work hard to ensure that our customers receive the best products. **Employer name**: Garden Bakery Ltd. (1570793 Alberta Ltd.) **Employer Address**: 8882 170 St NW #1770,...
-
Marketing Specialist
1 week ago
Edmonton, Canada Catch Recruitment Full timeWe are seeking a marketing specialist for our client who is headquartered in Edmonton, Alberta, they are proud to be recognized as one of Canada's Best Managed Companies. With their success being attributed to not only to their innovative manufacturing and design but also their exceptional team. As a Marketing Specialist, you will report to the Marketing...
-
Marketing Specialist
20 hours ago
Edmonton, Canada Nova Medical Testing Inc. Full timeWe are currently recruiting for a Marketing Specialist position. **This position is permanent, full-time, located in Edmonton, Alberta**. As a Marketing Specialist at NovaMT, you will be instrumental in defining and implementing our marketing strategy. This position offers the opportunity to make a significant impact on our brand's visibility and market...
-
Social Media Specialist
1 week ago
Edmonton, Canada BubbleUP Marketing Full timeSocial Media Specialist Job Description (Content Chameleon) - Resume including your most used social media profiles or brands that you have recently worked with (with a link to their profiles / platforms) - A sample of photography, or video work (could also be on your social media profile) - Creative writing piece that you have written (can be short form,...
-
Digital and Media Marketing Specialist
1 week ago
Edmonton, Canada AdaptAbilities Full timeAdaptAbilities is registered charity that provides an essential service to individuals with special needs and their families. Our unique programs promote positive self care and wellbeing, empowering individuals to grow, succeed and belong. We are looking for dedicate professionals who share this vision to join our team. This is an opportunity to make a...
-
Digital Marketing Specialist
3 days ago
Edmonton, Canada TrueNorth Digital Full timeTrueNorth Web Agency is seeking a highly motivated and skilled Digital Marketing Specialist to drive the success of our clients' online presence. As a key player in our marketing team, you will be responsible for developing and implementing effective digital marketing strategies that elevate brand awareness, engagement, and conversions. ROLE +...
-
Marketing Specialist
2 days ago
Edmonton, Canada Samdesk Full timeWe’re looking for a Marketing Specialist to join our growing team. If you love a challenge and enjoy working in a dynamic environment with lots of opportunity to experiment and grow, keep reading! **Who we are** **The role & who you are** We are looking for a Marketing Specialist to join our team and help scale our marketing efforts. This role is for...
-
Marketing Specialist
7 days ago
Edmonton, Canada Stuart Olson Full time**Marketing Optimization Specialist** Reporting to the Director, Commercial Operations, the Marketing Optimization Specialist will work closely with the Commercial and Operations teams to lead marketing programs through data intelligence. Working in an Industrial business-to-business environment, the successful individual will be responsible for elevating...
-
Marketing Specialist
19 hours ago
Edmonton, Canada Durabuilt Windows and Doors Inc Full time**Our values are at the core of everything we do!** - **INNOVATIVE. **Think ahead to stay ahead. - **DRIVER. **Stay hungry and act with urgency. - **OWNERSHIP. **No excuses. 100% accountability. - **CARING. **For employees, partners and community. - **INDIVIDUAL. **We work with great people and expect a lot from them We are one of Western Canada’s largest...
-
Marketing Technology Specialist
7 days ago
Edmonton, Canada Rohit Group of Companies Full timeDo you want an exciting opportunity, a rewarding career, a sense of purpose, and the chance to connect with others? We are adding a talented individual to our team it could be YOU!_ **Marketing Technology Specialist** The Marketing Technology (MarTech) Specialist brings significant specialization and expertise, operating across the division. You will be...
-
Marketing and Communications Specialist
3 days ago
Edmonton, Canada Caregivers Alberta Full time**Position Scope/Summary**: The Marketing and Communications Specialist reports to the Marketing and Communications Manager at Caregivers Alberta. The person in this position carries out tasks outlined in our external and internal strategic communications plans. This position will help advance the profile and image of Caregivers Alberta with a diverse...
-
Marketing Specialist
3 days ago
Edmonton, Canada Park Landscaping Ltd. Full time**Job Summary**: As a Marketing Specialist for our landscape company based in Edmonton, Alberta, you will be instrumental in shaping and executing marketing initiatives tailored to the local market. Your role will involve creating and implementing strategic campaigns, managing communication channels, and fostering community engagement to drive brand...
-
Marketing Specialist
4 days ago
Edmonton, Canada Park Landscaping Ltd. Full time**Job Summary**: As a Marketing Specialist for our landscape company based in Edmonton, Alberta, you will be instrumental in shaping and executing marketing initiatives tailored to the local market. Your role will involve creating and implementing strategic campaigns, managing communication channels, and fostering community engagement to drive brand...
-
Marketing/communications Specialist
22 hours ago
Edmonton, Canada Consolidated Gypsum Supply Ltd Full time**COMPANY OVERVIEW**: Founded in 1977, Consolidated Gypsum/Roofing Supply is a building distribution company operating in six (6) locations in Alberta and Saskatchewan. **POSITION OVERVIEW**: Reporting to the President, and supporting the Director of Sales, the Marketing/Communications Specialist creates an environment where marketing and communication...
-
Marketing Specialist
3 days ago
Edmonton, Canada Stantec Full timeMarketing Specialist - ( 240003MN ) **Description** Grow with the best. Join a smart, creative, and inspired team that accomplishes operational excellence. Bringing together individuals with diverse backgrounds, talents, and expertise, our 31,000 team members in over 450 locations worldwide are vital to making our Company stronger. **Your...
-
Digital Marketing Specialist
16 hours ago
Edmonton, Canada AutoCanada Inc. Full time**Digital Marketing Specialist - Import Platform** *** **AutoCanada Head Office** **Edmonton, Alberta** As part of the Marketing team that supports our 63 franchised car dealerships, you will play a key role in how our Paid Media supercharges their marketing efforts. Paid Media is critical to our growth strategy, so you will bring your experience managing...