Manager, Go-to-market

6 months ago

Montréal, Canada Cogeco Connexion Inc Full time

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Time Type:
Regular

Job Description:
About oxio

We believe in equal access to the internet and the opportunities that come with it.

We’re here to share the internet. Because the internet is awesome and we heart it.

At oxio, we all work remotely. For us, remote is not a challenge to overcome. It's a clear business advantage. And our culture and product reinforces that belief.
- Oxio is a newly acquired brand under Cogeco Connexion Inc._

Role

We're looking to hire a Manager, GTM and Base management within our Marketing team. The telco industry landscape in Canada is evolving and we are looking for the best-in-class marketers with a winning, start-up and innovative mindset to help oxio pursue its fast growth and continue to be one of the most loved ISPs in Canada. Someone that will be responsible to maximize our opportunities in Cogeco footprint leveraging traffic coming from our owned channels, and a marketer that will instill customer advocacy at oxio. Someone who has strong business acumen, collaborative mindset and that has experience in scaling-up on developing go-to-market strategies. In this role, you’ll need a transformational and intrapreneurial mindset with a drive to change the way it has always been in the telecom industry by bringing innovative marketing programs.

You’ll be joining a team of 8 marketers.

The job and what you’ll need to get it done.- You’ll be helping to execute a dual brand strategy at Cogeco and build the internal muscle and mechanism of a balancing act between 2 brands.- You’ll accelerate growth of oxio in footprint by defining and executing a strong commercialization plan with mínimal cannibalization of Cogeco- Build on Phase 1 Launch with fully informed, excited and trained cross functional teams (core functionalities enabled: channels, websites)-
- Automate end to end processes (fulfillment, reporting, etc)-
- Develop a measurement framework to measure success for each phase-
- You’ll scale up the program based on test and learn results- Continue to sharpen the positioning of the 2 brands to minimize cannibalization-
- Build strong E2E GTM plans for dual brand strategy to scale up initiatives; retention referral process, field sales team oxio student program, phase 2 pricing strategy-
- Support coaching and incentive plans to drive performance-
- You’ll optimize processes to remove TPIA barriers and support system integration planning- Work cross functionally to support initiatives to improve customer experience, employee engagement and reduce costs-
- Improve oxio processes; check avail, accurate tech install/self install and cx appt scheduling-
- Work cross functionally to manage TPIA live chat team - establish process efficiencies to improve customer experience, employee engagement-
- You’ll expand referral process to oxio to support Cogeco growth and enable cross brand migrations- Establish a Cogeco referral process in oxio to refer in footprint customers-
- Establish migration protecting revenue and cannibalization-
- Improve Cogeco and oxio customer experience by providing an option to migrate based on needs-
- Deliver with fully informed and trained cross functional teams-
- You’ll continually analyze, test, experiment and optimize action plans to meet targets.- You’ll be responsible for channel strategy and base management programs including our referral program, loyalty and perks program.- You’ll define and lead 360 GTM strategies based on market analysis, research and customer insights.- You’ll keep up to date with market developments, latest digital technologies and competitor strategies.- You’ll improve cross functional collaboration by revisiting prioritization process and define clear accountabilities- You’ll provide exposure and elevate the teams achievements

️ Qualifications- 10 years + of experience in a leadership marketing role or digital marketing- Experience growing a digital brand and building cross-functional projects- Strong skills in building effective go-to-market strategies and building marketing plan- Experience building base management programs- Data-driven ,analytical and strategic thinking- Ability to work underpressure in a highly competitive market- Experience in developing and coaching talent

Other things that might be of interest to us:
- You are proactive and learn quickly.- You’ve help to the success of growing an online/digital business- You have business creativity and business acumen- You are savvy about technology, data-driven marketing and thirsty about innovation

✌ Benefits- Fully remote work, distributed all around Canada- Rewarding Pay: Let's be honest, everybody likes to make a good salary.

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