Head of Marketing

6 months ago

Montréal, Canada Connect&Go Full time

We are Connect&GO, an integrated software powering attraction venues all around the world by empowering our clients to simplify their operations, increase their revenue and focus on their guests. However, our mission goes beyond business success. Within our team, we embrace and celebrate authenticity. We firmly believe in being true to ourselves and we encourage you to do the same. By joining our team, you become a part of something truly unique and inspiring.

Here, we thrive on seizing bold opportunities and challenging the status quo. We embrace change and push boundaries to achieve greatness. But it's not all work and no play We believe in having a fantastic time while pursuing our goals. We understand that a little bit of fun and laughter can unlock our creative potential, enabling us to unleash our most innovative thinking.

**Overview**

Key responsibilities include ensuring that all marketing initiatives are measurable and yield a strong ROI, aligning all facets of the marketing strategy to connect seamlessly with our customer profile, and fostering a sense of urgency and velocity as a highly motivated, results-driven leader.

**Key Responsibilities**:
**Strategic Marketing Leadership**
- Design, plan, and execute a unified marketing strategy that aligns with Connect&GO's business goals to foster significant growth.
- Collaborate with the sales team to develop and refine revenue-generation strategies, ensuring alignment with overall business objectives.
- Lead, mentor, and expand a team of marketing professionals, promoting a culture of high performance, collaboration, and continuous improvement. Focus on professional development and team dynamics to support sustainable growth and innovation.

**Demand Generation and Customer Engagement**
- Spearhead demand generation campaigns using advanced automation and technology to streamline processes and enhance efficiency.
- Implement data-driven personalization in marketing campaigns to improve targeting, optimize customer engagement, increase conversion rates, and achieve measurable outcomes.

**Product, Brand and Event Marketing**
- Clearly define and communicate the unique value propositions of Connect&GO products, utilizing compelling messaging and strategic positioning.
- Manage press releases and public relations efforts to boost brand visibility and reputation. Oversee digital marketing initiatives, including webinars, video content, and written materials, to engage the target audience.
- Plan and manage Connect&GO’s presence at industry trade shows and events, enhancing professional network and industry standing.

**Collaboration and Market Insights**
- Work closely with the sales leader to synchronize marketing and sales strategies, driving enhanced revenue growth.
- Continuously monitor industry trends, the competitive landscape, and market dynamics to adapt and inform marketing strategies effectively.

**Qualifications**:

- Bachelor’s degree in Marketing or equivalent. A graduate degree in business or a related field is an asset.
- Proven experience in building go-to-market strategies for mid-market and enterprise customers.
- Strong financial acumen with experience in making and tracking budgets.
- Ability to thrive in a performance-oriented environment driven by results.
- Demonstrated experience in leading, mentoring, and developing a high-performing marketing team.
- Experience in a tech scale-up environment is an asset.
- Experience in a product-based business in the leisure, attractions or hospitality space is an asset.
- Data-driven mindset with a deep understanding of key marketing, sales, and SaaS metrics.
- Excellent communication skills in both English and French.

In addition to our remarkable company culture and commitment to inclusivity, there are other exciting benefits awaiting you:

- Enjoy a refreshing 4-day work week.
- From day one, access extended health and dental benefits, ensuring your overall well-being is prioritized from the start of your journey with us.
- Take advantage of up to 4 weeks of annual PTO, including 3 weeks of vacation and 1 week off between Christmas and New Year's.
- Celebrate your birthday with a day off
- Have the flexibility of unlimited sick days.
- Empower your growth and development with access to external training, invaluable mentorship, and comprehensive learning resources. Expand your skill set and knowledge base to focus on your career goals.
- Maximize your fitness and well-being with our Fitness Allocation Program, where you can receive support for your physical health goals. Invest in your wellness and enjoy the benefits of a healthier lifestyle.

You can be part of something truly special Our company's values are the heart and soul of our operations, influencing every single action we take.

**Supporting Work-Life Balance**

We understand the importance of maintaining a healthy balance between work and personal life, and we promote flexibility and understanding to help our team mem

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