General Manager, Sales Ontario and Atlantic

4 weeks ago


Mississauga, Canada Vacances Air Canada Air Canada Vacations Full time

**TITLE**: General Manager, Sales Ontario and Atlantic

**DEPARTMENT**: Sales

**LOCATION**: Mississauga

**RESPONSIBILITIES**:

- Leading a team of Area Sales Managers and coaching in their respective areas of responsibility
- Develop sales and marketing strategies to achieve and maximize sales objectives and profitable revenue growth.
- Create plans to drive brand awareness of all our product lines and services
- Manage existing partners and develop new business opportunities within the travel trade.
- Negotiate terms for regional agreements, developing and executing marketing plans and expenditures, and leveraging opportunities both on a tactical and strategic level.
- Ensuring regional territory alignment for all sales channels in the retail environment
- Conduct regional analysis and ROI of promotional programs
- Ensure sales team is leveraging regional marketing and budget spend and tracking accordingly.
- Liaising with upper management ensuring sales targets are met for the territory and communicating with to the sales team.
- Create, evaluate, and analyze short term sales incentives to stimulate sales on focused routes & products, and coordinate with Area Sales Manager to launch them.
- Work on ensuring budget targets are a focus with a strategic team and territorial plan in place
- Work closely with AC agency sales department to ensure alligment on Account’s incentives.
- Supervise and evaluate activities of salesperson(s) within the area, providing counsel and guidance;
- Facilitate a weekly sales meeting with your entire team;
- Develop and implement action plans to reduce operational cost and improve productivity;
- Provide AC & ACV with competitive information on an on going basis
- Work with top preforming accounts in ensuring they are supported and work on marketing and incentive plans
- Attend Familiarization trips and or conferences when necessary to the region

KNOWLEDGE AND SKILLS REQUIRED
- Minimum of 8 years of experience in the tourism industry, in a sales and servicing role.
- A relevant University degree (Bachelor's) or certification in Administration or Business Management
- Demonstrate initiative, accuracy and critical thinking skills
- Excellent written and verbal communication, presentation, and facilitation skills
- Ability to interact and work cooperatively with multiple stakeholders and customers
- Advanced computer skills with Outlook, Word, Excel, PowerPoint, SalesForce
- Be available for frequent travel.



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